The Compare feature in Explore provides extensive functionalities for benchmarking, evaluating share-of-voice, performance analysis, and uncovering business insights.
This article will cover
Requirements
Before using the Compare Search feature in Explore, you must have at least two saved searches and can compare up to 10 saved searches. Learn more about Creating a Search in Explore.
Before using the Split by Category feature in a compare search (learn more below), you must first have custom categories in your Meltwater account. Learn more about Custom Categories in Explore.
Examples of Compare Searches
In Compare, you can select up to 10 saved searches. Here are some example comparisons you can search based on your Boolean queries and reporting objectives:
Competitors
Influencers
Campaigns
Product categories
Products or product launches
Customer service categories
Crisis impact
Creating a Compare Search
Select Explore in the left-hand navigation bar
Navigate to Compare search
Select Create
Select Add search
Click the check box to the left of the searches you want to add to your compare search
Select OK
Click Search
To update the date range, click Last 7 days in the top right-hand corner to adjust the date range as needed
Select Update results if you changed the date range
To export data from individual widgets, Click the down arrow in the top right-hand corner of a widget you want to export
Select the format
You will receive a download notification when the data is ready
To export all widgets into one consolidated slide deck, Select Actions
Click Share Dashboards
Click Edit Slides to make any necessary edits
Once all edits have been made, click Share
Create a password
Select Save
Select the format you want to export your slides
You will receive a download notification when the deck is ready
Comparing Different Date Ranges / Override Date
When crafting Compare Searches in Explore, you can override the date ranges for each search input, creating better 'apples-to-apples' comparisons. This applies a date range unique to each search and does not adhere to the page-wide date range.
Use case example:
You want to compare a product launch from October 2023 to a different product launched in February 2024.
To override the date in a search, navigate to the search bar
When an override date range is selected, a calendar icon will indicate that the search does not use the date range from the page-level date selector.
When you hover on a search input, a tooltip appears with the override date range. Updating the page-level date range does not impact any overridden date ranges.
Split by Category
Before using the Split by Category in your Compare Search, you must first have custom categories in your Meltwater account. Learn more about Custom Categories in Explore.
Break down your searches with custom categories to show the frequency with which each category occurs in the search results. Analyze brands, products, industries, and more.
Available Widgets in Compare
Mentions Trend by Search
Breakdown of mentions for each search.
Share of Voice by Mentions
Share of Voice compares the percentage of selected inputs as measured by mentions (this will populate in a donut chart and a bar graph).
Share of Voice by Post Impressions
Share of Voice compares the percentage of selected inputs as measured by Post Impressions (this will populate in both a donut chart and a line graph).
Share of Voice by Source
Share of Voice compares the percentage of selected inputs as measured by source.
Share of Voice by Location
Share of Voice compares the percentage of selected inputs as measured by location.
Share of Voice by Sentiment
Share of Voice compares the percentage of selected inputs as measured by sentiment.
Top Keywords
Keywords that appear most frequently for each search.
💡 Tip
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