Skip to main content
Newsletter Best Practices

Discover best practices to help you boost engagement and achieve your goals through your Newsletters.

Cheyenne V. avatar
Written by Cheyenne V.
Updated this week

Not every situation calls for an in-depth report; sometimes, a top-line media coverage round-up is just right. That's where our Newsletters product shines.

This article will cover:


Before Sending Your Newsletter

While you can send our Newsletters from a generic email address such as newsletters@meltwater.com, we recommend verifying your email address in Meltwater so your Newsletters can come from you.

By doing this during your initial Meltwater setup process, you can avoid any hiccups before sending your first newsletter.


Key Considerations When Creating Your Newsletter

More often than not, the newsletters you send will reach key stakeholders, so it is important to ensure the information in these newsletters is clear and easily digestible.

If you keep these points in mind, your newsletters are sure to be a hit:

  • Relevance: Prioritize timely news that directly supports stakeholders' interests and business objectives. This includes updates on industry trends and insights into competitor activities.

  • Clarity: Communicate clearly and concisely to respect your readers' time. Focus on impactful news over covering everything.

  • Visuals and Branding: Use logos and images to make stories more engaging. Incorporate your brand imagery to ensure consistency with other corporate materials.

  • Distribution Frequency: Align with your stakeholders’ schedules and needs to determine whether daily or weekly newsletters are more appropriate.

  • Categorization: Identify buckets or sections that would best categorize your newsletter content, such as Company News, Industry Trends, Competitor Updates, or Social Media Mentions.


Newsletter Outline Examples

  • Top Mentions

  • Industry News

  • Competitor News

  • Corporate News

  • Consumer Lifestyle

  • Broadcast Coverage

  • Top Tier Highlights

  • Top Trade Hits


💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.


Did this answer your question?