Not every situation calls for an in-depth report; sometimes, a top-line media coverage round-up is just right. That's where our Newsletters product shines.
This article will cover:
Before Sending Your Newsletter
While you can send our Newsletters from a generic email address such as newsletters@meltwater.com, we recommend verifying your email address in Meltwater so your Newsletters can come from you.
By doing this during your initial Meltwater setup process, you can avoid any hiccups before sending your first newsletter.
Learn more about Verifying Your Email Address.
Key Considerations When Creating Your Newsletter
More often than not, the newsletters you send will reach key stakeholders, so it is important to ensure the information in these newsletters is clear and easily digestible.
If you keep these points in mind, your newsletters are sure to be a hit:
Relevance: Prioritize timely news that directly supports stakeholders' interests and business objectives. This includes updates on industry trends and insights into competitor activities.
Clarity: Communicate clearly and concisely to respect your readers' time. Focus on impactful news over covering everything.
Visuals and Branding: Use logos and images to make stories more engaging. Incorporate your brand imagery to ensure consistency with other corporate materials.
Distribution Frequency: Align with your stakeholders’ schedules and needs to determine whether daily or weekly newsletters are more appropriate.
Categorization: Identify buckets or sections that would best categorize your newsletter content, such as Company News, Industry Trends, Competitor Updates, or Social Media Mentions.
Newsletter Outline Examples
Top Mentions
Industry News
Competitor News
Corporate News
Consumer Lifestyle
Broadcast Coverage
Top Tier Highlights
Top Trade Hits
💡 Tip
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