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Publish: Image Editing & Best Practices
Publish: Image Editing & Best Practices

Learn more about Image Editing in Publish in Engage and best practices.

Cheyenne V. avatar
Written by Cheyenne V.
Updated over a week ago

Meltwater’s Engage continues to make strides in creating a platform to customize your social media presence. With that comes the many editing options in Publish. After you’ve composed your social media post, you have several options when editing your image.

This article will cover:


Before Editing Your Image

Before you can edit your image in Publish, you first need to compose your post. Follow these steps to do so:

  1. Click the Engage drop-down

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Select Post

  5. Add your social accounts

  6. Add your text in the General Compose box

  7. Click Add Asset to add an image

  8. Select a file to upload

  9. Click Upload

  10. Hover over the image and select Edit


Best Practices

While there are a number of customizations Meltwater offers in Image Editing, it is important to remember there is such thing as too much of a good thing!

We encourage you to play with each of the customization options, remember these important best practices when doing so:

  • Lighting: If you are taking the image yourself, take photos at ta time of day when the lighting is good to save time on editing. If the timing doesn’t work out, we recommend using the Adjust customization to make your image appear as though it was taken at the perfect time.

  • Crop and Straighten: Cropping can remove distracting elements and help viewers focus on the subject. Cropping can be done in the Transform customization.

  • Edit for the Right Dimensions: Make sure your images meet the dimensions for the social media channels you are posting on. This can also be done in the Transform tab as there are specific options to choose from for Facebook, Instagram, and X (formerly Twitter). Learn more about Channel-Specific Options.

  • Be Careful with Filters: Many people love using filters, believing they can enhance an image's appearance. While this is often true, it’s not always the case. Filters can either add a striking effect or completely ruin an image. In most cases, they strip away the natural look, making the image appear fake and unrealistic, which can come across as unprofessional to your audience. Take a look at the Filters tab to see if adding a filter makes sense for your image.

  • Add Text to Your Images: adding simple text to your image can help your audience connect with it and understand your message more clearly. Use the Text and Text Design tabs to add text to your image.


Customizations

Transform

Transform is where you are able to resize your image. You can create a custom crop size or select from Common Crops.

Additionally, there are preset sized for Facebook, Instagram, and X (formerly Twitter) that you can choose from.

Filters

Add one of the following preset filters to your uploaded image:

  • DuoTone

  • B & W

  • Vintage

  • Smooth

  • Cold

  • Warm

  • Legacy

Adjust

Adjust the brightness, clarity, and more of your image.

  • Basic

    • Brightness

    • Contrast

    • Saturation

    • Gamma

  • Refinements

    • Clarity

    • Shadows

    • Highlights

    • Exposure

    • Blacks

    • Whites

    • Temperature

    • Sharpness

Focus

Adjust the focus of your image between Radial, Mirrored, Linear, and Gaussian.

Text and Text Design

Add custom text to your image and choose from different font, sizes, alignment, front and background color.

Additionally, layer on a text design from a preset set of designs.

Stickers

Upload a sticker or choose from stickers already uploading in Publish to layer on top of your selected image. There are currently a number of Emoticons and Shapes to select from.

Frames

There are five different frames you can select from to add a border to your image.

Overlay

Add a secondary image or element on top of the base image you uploaded to enhance it. Choose from 17 overlays and adjust the blend mode and opacity.


💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.


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