Successful collaborations with influencers often include payments based on posts created or commissions determined by the sales the influencer generates over the course of a campaign.
Klear Pay enables you to easily initiate payments to influencers and affiliates directly within Klear. Klear Pay allows your influencer managers to initiate payments while your accounting team simply provides approvals, eliminating a common bottleneck when paying influencers. Influencer payment information is captured upfront during the campaign brief, so paying influencers is quick and seamless by the time your campaign comes to a close.
This article will cover:
Prerequisites
Before proceeding, please ensure that Klear Pay is included in your contract and that you have completed the onboarding process with Tipalti managed by your Customer Success team. Instructions for funding your Klear Pay Account can be found within the Tipalti AP Hub which your approved user will have received access to during the onboarding process. Make sure there is a balance in the account prior to following the remainder of this guide.
Additionally, please ensure that you have collected the influencer payment details by enabling that option within the campaign brief. Once your influencers have joined the campaign, provided their payment details, and you have funded your Klear Pay account, you will be able to pay your influencers through Klear Pay.
Checking Your Klear Pay Balance
To ensure that you have funds in your account so that you can pay influencers, follow the steps below:
From your Campaign in Klear, navigate to the Connect tab
Select Payments
From there you will be able to see your balance at the top
Note: This is where you can see all payments for this campaign and their status. You can sort by clicking the top of each of the columns, and you can download this data using the Export button at the top
Paying an Influencer
From your Campaign in Klear, navigate to the Connect tab
Select the influencer you wish to pay from the left pane by clicking their name . Ensure they are payable by checking to see if the Influencer is Payable icon is active
Click on the Send Payment button.
A payment window will open. From this window you will be able to see and do the following:
See you current Klear Pay balance from which you can make payments
Enter the amount you wish to pay the influencer you have just selected
Mark the fee as an Affiliate Fee using the checkbox (used for internal reporting, this is not shared with the influencer)
Write an internal memo to label the payment (used for internal reporting, this is not shared with influencer)
Compose a message to the influencer that will be shared alongside the payment. Like all notifications that originate from actions within the Connect tab, the influencer will receive this message in their own Klear portal as well as the email address associated with their Klear account
Click Pay to send the payment and your message if wish to include one
If you have required approval from additional members of your team, the Payment will be moved to Pending status and the additional members of your team will be notified the payment requires their approval. Once approved, the payment will be initiated through the payment method the influencer has selected
You can check the status of the payment by selecting Payments at the top of the Connect messaging window
Affiliate Fees
If you are tracking influencer sales through Klear using our eCommerce integrations, you will be able to select either a fixed amount per conversion or percentage of sale commission for influencers.
Setting Affiliate Fees
From your Campaign in Klear, navigate to the Measure tab
From the Measure tab, navigate to the Affiliates tab
Find the influencer you want to assign an affiliate fee to. Navigate to the right of their name under the Affiliate Fee column and a + sign will appear. Click on it.
In the small window that opens, you will be able to choose from the following options
Percentage of sales. After selecting this option, you can enter a percentage in the box below to determine the percentage to be paid to the influencer based on their generated sales.
Example: If you have entered 10% and the influencer generated $328 dollars in sales, the total amount that will show as owed is $32.80 (until that amount is paid).
Fixed amount per conversion. Entering a value in the box below will then determine payout fee for each conversion that influencer should receive.
Example: If you have a fixed amount of $2 per conversion and the influencer generates three conversions, the total amount that will show as owed is $6 (until that amount is paid).
Once you have chosen the type of commission fee and entered a value amount, click out of the small window and you have set the affiliate fee for that influencer
Paying Affiliate Fees
From your Campaign in Klear, navigate to the Measure tab
From the Measure tab, navigate to the Affiliates tab
Ensure that an affiliate fee is set in the second column, otherwise please see the instructions for Setting Affiliate Fees above.
Once an influencer has generated sales through their tracking links or coupon codes from Klear, you will be able to see the sales attributed to them. As long as there is at least one sale, you will be able to see the amount owed to the influencer and a Pay Now button will appear in blue on the right. Click this to pay the influencer the owed amount.
Once the payment is completed, it will reflect under the Paid column. Any new sales will generate new owed commission and you will be able to pay the balance at any time.
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