Creating a Competitive Benchmarking Report
Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

After you have identified your competitors in the Monitored Tab, you can now take that data and measure it against your own brand.

This article will cover

Looking to learn the definition of a metric within an Analyze report? Check out our dedicated article here.


Requirements

Before creating a competitor benchmarking report, you’ll first need to complete the following

Available Data

Competitive data collection begins at the time of connection. There is no retroactive data collection. If you toggle a competitor page off, data collection will stop. Data cannot be backfilled.


Creating Your Competitive Benchmarking Reports

  1. Select Engage found in the left-hand navigation bar

  2. Click Measure

  3. Navigate to the Legacy social templates section

  4. Click Show more

  5. Select the appropriate Benchmarking dashboard: Facebook benchmarking, Instagram benchmarking, X (formerly Twitter) benchmarking

  6. Select Add accounts

  7. Choose up to 10 accounts that should include your owned account(s), as well as the competitor accounts or handles you’d like to benchmark against

  8. Select Apply

Note: While these reports auto-populate to a 14-day time frame, you can adjust that as needed. In the top right-hand corner select Last 14 days and select a new prepopulate date range or create a custom date range


Available Insights

Audience or Follower Growth: Trend lines showing fan growth (or loss) over the selected time frame. Also includes a Top Page box highlighting the page with the highest audience growth during the selected time frame, as well as a Landscape Average for all selected pages

Engagement Rate: Trend lines indicating the average number of interactions (reactions, comments, and shares) per post, per follower, on all posts published during the selected time frame, expressed as a percentage. Also includes a Top Page box highlighting the page with the highest engagement rate during the selected time frame, as well as a Landscape Average for all selected pages

Page Performance Breakdown: Analysis of the top performing pages by page and post-performance

Sent Messages Breakdown by Message Type: Total number of posts broken out by page and message type (link, photo, video, image, etc.)

Sent Messages Breakdown by Engagements: Total number of engagements broken out by page and engagement type (comments, reactions, likes, replies, etc.)

Breakdown of Total Mentions (X (formerly Twitter) only): The number of mentions sent to the selected profiles during the reporting period

Top performing posts: An analysis of the top performing posts published during the time frame. Select a post to see additional metrics or switch the view from Gallery to List (top right-hand corner of this section) to see all posts.


Sharing Your Competitive Benchmarking Reports

  1. Select Engage found in the left-hand navigation bar

  2. Click Measure

  3. Select the dashboard you’d like to share

  4. Select Actions in the top right-hand corner

  5. Select Download Excel or Download PDF depending on your preference

  6. We will then prepare your download and notify you when it is ready via a download notification on your desktop


FAQs

I added my competitor but do not see any data before today, why?

Due to API limitations, data collection begins from point of connection. It is also important to stay on top of your competitor connections in your Social Connections settings to avoid missing data caused by disconnected accounts.

How do I benchmark competitors for other channels (LinkedIn, TikTok, YouTube)?

At this time, there are only options to benchmark against competitors for Facebook, Instagram, and X (formerly Twitter).


💡 Tip

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