Discover Content
Discover Content is available in the Asset Library for Engage customers. Discover Content allows you to search for and find user-generated content (UGC) via your saved Explore* searches or influencer-generated content (IGC) via your Klear Campaign. Both the content media and text can then be used within Publish for content ideation.
*You must also have an Explore license and at least one saved search for Discover Content to work.
Learn more about how to use Discover Content and User Generated content in the sections below:
How to use Discover Content in the Asset Library to find and save UGC
Navigate to Engage, Asset Library. Here you will find a new Discover Content section in the top right-hand corner.
Note: Discover Content is powered by Explore and Klear, and require either an Explore license and a saved search, and/or a Klear campaign with influencers added, to work.
2. Select a search from the list of saved Explore searches or a campaign from the list Klear campaigns.
3. The Discover Content page will load with content cards related to the selected search.
UGC cards are sorted by engagement total, in descending order.
UGC on the Discover Content page includes the following sources:
Social - Facebook, Instagram, Linkedin, Pinterest, Tiktok, Twitter, and Youtube
Editorial
Blogs
4. Use the Add to Library button on a UGC card to save that piece of content to the Asset Library.
5. Give your saved content a name, select a folder and click Add to library.
Multi-image posts will be saved as individual asset library items.
I.E.: a Facebook post with two images named Dog will return as two items in the asset library - Dog (1) and Dog (2)
How to Access User Generated Content (UGC) in the Asset Library
Once saved in the asset library, UGC content can be viewed in either the list view, gallery view, or the user content details view.
In the list view, the Type column will say User Content.
In both the gallery view and the user content details view, the images will have a User Content tile placed on them.
Once you select or click into a saved UGC you can view the User Content Details View as shown below
Left-Hand Side:
Title: originally named during the addition to the asset library (editable)
Description: pre-populated with the following (editable)
Author: {social author}
Source: {native channel} {message type} / {timestamp}
URL: {native post URL}
Folder: originally assigned during addition to asset library (editable)
Original Author:
Show the social author name
Attribute author checkbox
Defaulted to checked
Unchecking removes the attribution information from the post copy and shows a warning banner encouraging attribution
Learn more link
Includes a legal disclosure information popup
Asset Details
Modified Date
Created By
Right-hand side:
The media associated with the UGC Post
Click on the media to bring up the gallery view
Post copy
Unless the Attribute Author checkbox is cleared, the following post copy is appended at the bottom:
Author: {social author}
Source: {native channel} {message type} / {timestamp}
URL: {native post URL}
How to use UGC Content in Publish
Now that you have saved User Generated Content within the Asset Library you can use the content within Engage's Publish.
Navigate to Engage, Publish, Create Post.
2. To select UGC content with images, use the image icon in the media tray. For videos or gifs, use the corresponding inputs.
3. Select Asset library source in the media attachment selector.
When a UGC item is selected, both the media and post copy will be brought into the composer and media tray.
If more than one UGC item is chosen, the last added post copy will be used.
4. Upload the UGC. Media and text can be customized as needed, including swapping the original author name for an actual @mention tag, if known.
💡 Tip
Need more help? Feel free to reach out to Stephanie Tam (stephanie.tam@meltwater.com) or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.