A popular way to boost the success of influencer campaigns is through coupon codes. Coupon codes can increase sales, engage new customers, and track your best-performing influencers. And influencers also love sharing exclusive offers with their audience. But creating and distributing unique codes can be a repetitive and time-consuming process.
How does it work?
In the connect tab of a campaign, select the influencers you would like to send a coupon code. From the actions bar at the bottom, click the send a coupon code button.
From the top of the pop-up, select your connected store and fill out the corresponding details on the left-hand side.
Start with Code Name by selecting the variable you’d like to use from either Social Handle, Full Name, or First Name. The right side of the pop-up will update in real-time, so you can see the exact coupon you are creating for each influencer
Then select either the Discount Value or Custom Value to include as the code identifier. If selecting Custom, type in your desired text. Ex. Summercampaign. The main identifier you choose will be applied to all codes, but you can edit and customize any specific coupon using the text box on the right-hand side. Reminder: You can only create a unique coupon code once. So codes already existing with the exact coupon name will create an error. Any errors will appear at the top of the list, so you don’t have to scroll to find them. To fix an error, manually type in a new code identifier to create a new unique code.
Select your Coupon Value, the products the coupon should be applied to (for Shopify stores), and any additional usage limits.
Hit Next to adjust the message to send to influencers with their unique coupon code
Once finalized, hit the Create Coupon button, and you’re set. Your coupon codes will be created and distributed to each influencer accordingly.
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