Media Relations: Using the PR Assistant

An AI-driven writing assistant for your pitching and press release workflow!

Whitney W. avatar
Written by Whitney W.
Updated over a week ago

This article will outline how to use the PR Assistant in Media Relations.

This user guide is intended to assist you with using the PR Assistant in Media Relations. For an article outlining all of Media Relations, see here.

What is it?

What is the PR Assistant?

Media Relations features a writing assistant, powered by OpenAI's ChatGPT API leveraging the latest advancements in generative AI to suggest and improve your writing as you draft press releases and email pitches.

What is generative AI?

Generative AI is a type of artificial intelligence that creates new data – like a poem, picture, or press release – by learning from examples and then mimicking that style or content. Some popular tools you’ve likely heard of include OpenAI’s ChatGPT and DALL-E, Google Bard, and Amazon’s Bedrock. In the case of ChatGPT, it can generate text that is surprisingly human-like. The AI is designed to understand context, idioms, and even jokes, allowing it to produce responses that are remarkably coherent and engaging. Other tools, like DALL-E, can generate images based on the words provided to it.

How does it work?

  • Click the text box to enter your key messages or a first draft. Select the format option to apply a pitch or a press release format.

  • Next, you can modify the length from the options “Short, Medium, and Long”, add or edit quotes, and attribute them to a named person. Though a quote is not required to build the pitch or press release, we recommend you use quotes to build a pitch or press release.

  • While the output language text will reflect your application language, you can select from 14 languages.

  • On the right side, a preview of the output will appear when you select Generate.

  • Next, customize further by clicking into the text block. You can also click Regenerate at the bottom of the text block before copying the draft text. Remember, the PR Assistant’s accuracy is not guaranteed. Similar to ChatGPT, this is meant to be a drafting tool - it is not meant to provide a final version. You should review and fact-check any outputs, just like you would with a junior staffer.

  • After it gives you a draft, edit it to fit your personal voice and double-check for inaccurate information.

To send a press release or pitch, you can use Outreach in Media Relations or navigate to any journalist in a saved media list in Media Relations. Click here for more information about Outreach.

Remember, PR Assistant is a drafting tool, not a final version generator. Just like you would with a junior staffer, you should review, fact-check, and edit the draft to fit your personal voice and ensure accuracy.


Should I be using AI for my work? What should I avoid?

Generative AI, through PR Assistant, can expedite the creation of a press release, email pitches, and more. However it is important to remember that using tools like these is more akin to a collaborative brainstorming session, rather than a finalized, polished piece of writing. You should definitely review, customize, iterate, and refine text written by yourself or PR Assistant.

Does this form of ChatGPT API transfer any of my information to third parties?

As explained in our sub-processor list, OpenAI and Microsoft are sub-processors for the writing assistant services. When data is inputted to the writing assistant, it is transferred to OpenAi and Microsoft for processing. Meltwater has entered into data processing agreements with OpenAI and Microsoft for their use of Meltwater customer data. Please see more information below.

This content was generated using artificial intelligence ("AI") services powered by OpenAI and Microsoft Azure. You understand that the data submitted through the AI services is transferred to these third parties, as listed in our sub-processor list. These AI services are designed to assist users in generating content, but may not always be error-free. Meltwater cannot guarantee the completeness, accuracy, legality, or reliability of any generated content. You should carefully review and make appropriate changes to any generated content before publication or use. You are fully responsible for any use of generated content, including with respect to any potential infringement of third-party rights or violation of applicable laws. Meltwater disclaims any liability for any loss, damage, or harm resulting from the use of generated content.

Is customer data used to train the OpenAI models?

No. We do not use customer data to train, retrain or improve the models in the Azure OpenAI Service.

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