Tracking and measuring your influencer activity is essential to understanding the success of your campaigns and shaping future partnerships. Alongside analyzing metrics like reach and engagement, it’s best practice to include tracking links to uncover which influencers are driving impact through traffic and conversions. However, it’s important to have the right tools to build tracking links to accurately attribute the success of your influencer activity against any other marketing initiatives for your brand. That’s why Klear has expanded tracking link creation with a new UTM builder in Connect to make the process easier and offer more flexibility for cohesive reporting.
Now, instead of using predefined parameters for all influencers or manually creating your UTM code for tracking links, you can build custom UTMs directly in your Klear campaign through Connect. This new link builder allows you to configure 5 standard parameters (source, medium, campaign, term, and content) and assign them with variables from your campaign or include free text. You can also include custom parameters beyond these 5 to match any other reporting templates you have in place. Remember to use clear names for any free text you include in order for your tracking links to be most effective for your reporting.
This expanded feature still allows you to create tracking links in bulk, but now you also have the advantage of adjusting your parameters for different groups of influencers.
How does it work?
In Connect, select the influencer (or multiple influencers) to create a new message. From the actions bar, click the link icon. In the pop-up, enter your URL, and then set your desired parameters using the drop-down option next and assign the variables or enter free text. Click +Add Custom Parameter for anything additional you’d like to add to your URL. Once you’ve updated all of your parameters hit “Create” at the bottom of the pop-up.
From there, give your link an internal title, and add your message. When finished, click Send Link To, and each influencer will get their unique tracking link with the customized UTM tags you assigned.
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