As eCommerce and Product Gifting campaigns continue to be a priority for influencer partnerships in 2023, the need for customization is key. No influencer campaign is ‘one size fits all’, and we realize the options for executing eCommerce partnerships need to be more flexible too. For one campaign, you might send all influencers the same products, but for others you may have different products better suited to specific influencers. In an effort to continue supporting the complexities of campaigns to fit both you and your creators’ needs, we are excited to launch a new customizable product gifting action.
Klear now offers the ability to send influencers different products. Up until now, when turning on Product Gifting in the campaign brief, you were able to select specific products or collections for all influencers to choose from. Now, there is a “Send Gift” action in Connect for you to designate specific items to offer for each influencer. Plus, you can revisit this action throughout a campaign to send new products if you are working with an influencer for a longer span of time.
How does it work?
In the Connect tab of a campaign, select the Influencer you’d like to customize gifting for and click “Send Gift” from the actions bar on the bottom. From there, specify the products/collection you’d like to offer for this specific influencer, and set your quantity or value. Click “Next” and include the message you’d like to send to the influencer, and hit “Send Gift” once more. And that’s it! The influencer will now be able to select the products from the designated options.
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