As eCommerce and Product Gifting campaigns continue to be a priority for influencer partnership, the need for customization is key. No influencer campaign is ‘one size fits all’, and we realize the options for executing eCommerce partnerships need to be more flexible too. For one campaign, you might send all influencers the same products, but for others you may have different products better suited to specific influencers. In an effort to support the complexities of campaigns to fit both you and your creators’ needs, we offer a customizable product gifting action.
Klear offers the ability to send influencers different products. There is a “Send Gift” action in Connect for you to designate specific items to offer for each influencer. You can revisit this action throughout a campaign to send new products if you are working with an influencer for a longer span of time.
Note: you can send a subset of influencers in your campaign products or collections all at once instead of one at a time.
This article will cover:
Prerequisites
Before you move forward, make sure you have completed the following steps:
Added the influencers to a campaign
Sent a campaign brief to the influencers
At least 1 influencer has joined the campaign
You have integrated a Shopify or WooCommerce store
Sending Customized Product Gift
To initiate a product gift action, follow these steps:
In the Connect tab of a campaign, select the Influencer you’d like to customize gifting for and click “Send Gift” from the actions bar on the bottom.
From there, specify the products/collection you’d like to offer for this specific influencer, and set your quantity or value.
Click “Next” and include the message you’d like to send to the influencer, and hit “Send Gift” once more.
The influencer will now be able to select the products from the designated options.
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.