The Content Analysis Card helps you qualify and identify relevant content faster by surfacing the top entities, entity-level sentiment, author profile, and Twitter engagement in one consolidated view.
This article will cover:
Content Analysis Overview
The Content Analysis Card delivers you previously unsurfaced enrichments and analytics for editorial articles and X (formerly Twitter) posts. Upon clicking the analytics icon, the Content Analysis Card shows the document’s related entities, entity-level sentiment, potential reach, author profile, and social engagement.
In the Content analysis card, you can find:
For Editorial Content with Reach
A preview of the article
Actions
Open in a new tab
Tag
Share
Post to X (formerly Twitter)
Post to Facebook
Post to LinkedIn
Overall sentiment
Views - the estimated number of views this article has
Potential reach - the number of unique people who saw this content (on mobile and web)
Top Entities - easily scan entities in the article to better understand if the content includes products, locations, people, places, organizations, hashtags, or other entities.
For X (formerly Twitter) posts:
Overview Tab
A preview of the post
Actions
Open in a new tab
Tag
Share
Post to X (formerly Twitter)
Post to Facebook
Post to LinkedIn
Author’s biography and number of followers
Authority Score - based on the author’s follower count, with a high follower count generating a high authority score. The follower/following ratio and the total count of posts by an author also impact the final authority score
Social Engagement - metrics including likes and replies
Views - number of times the content was displayed, regardless of other engagement
Top Entities - easily scan entities in the article to better understand if the content includes products, locations, people, places, organizations, hashtags, or other entities.
Engagement Tab
Content in the Engagement section only includes direct replies, quotes, and reposts. Replies to replies are not included
For Reddit and Forums
A preview of the post
Actions
Open in a new tab
Tag
Share
Post to X (formerly Twitter)
Post to Facebook
Post to LinkedIn
Sentiment
Author Information
Top Entities - easily scan entities in the article to better understand if the content includes products, locations, people, places, organizations, hashtags, or other entities.
Finding and Using the Content Analysis Card
The Content Analysis card can be found in any content stream within Meltwater by hovering over the specific article or post and selecting Content Analysis. Content Streams can be found in Explore, Monitor, Topic Analysis, Analytics Tab, Dashboards, Media Relations, and Author Segments.
For example, to find the Content Analysis card in Explore, follow these steps:
Click Explore in the left-hand navigation bar
Open an existing saved search or create a new one
Hover over an article or post to open the Content Analysis card
Click Content Analysis
💡 Tip
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