YouTube is the world’s second-largest search engine, with use by 81% of Americans, and a worldwide user base of approximately 2.2 billion.

Daily time on YouTube tops out at nearly 20 minutes, one of the highest in the world. For brands looking to improve awareness and reputation, YouTube offers a large, captive, and engaged audience.

This article will outline the workflow for publishing a video to YouTube in Engage Publish.


YouTube in Publish

YouTube is the fifth supported social channel within the Publish section of Engage.

YouTube can be seen on the filter bar, in the Accounts section.

YouTube is also represented on posts on the calendar.


How to Publish

To publish to YouTube, on the Engage Publish page, select Create Content > Post, or simply click a day and time on the calendar.

Select the YouTube channel to publish to and next in the bottom right corner.

  • Note: YouTube only allows posts from one account at a time, just like Twitter.

After selecting the channel you wish to publish to, select Compose your post on Step 2. The following pop-up window will appear, allowing you to format your video post.

Within the YouTube-specific composer, the following options are available:

  • Required fields

    • Title

    • Privacy (defaulted to Public)

  • Advanced (Optional) Settings

    • YouTube Tags (see also Tags v Hashtags section below)

    • Allow embedding *

    • Playlists **

    • Categories **

    • License rights and Ownership (defaulted to standard) Learn about license types here.

  • Channel-specific restrictions

    • Post Length - 5000 characters

    • @mention - no

    • Images - no

    • Links - no

    • Videos - yes

    • Hashtags - 15 hashtags

    • Emojis - yes

    • GIFs - no

    • Alt Text - no

  • Video Restrictions

    • Max size - 2GB

    • Max Resolution - The standard aspect ratio for YouTube on a computer is 16:9. When uploading other aspect ratios such as vertical or square, the player automatically adapts itself to the size of the video

    • Max Bitrate:

      • VIDEO - standard frame rate=56mbps, high frame rate=85mbps

      • AUDIO - Mono=128kbps, Stereo=384kbps, 5.1=512kbps

    • Max frame rate - Content should be encoded and uploaded in the same frame rate it was recorded.

    • Max length - 15 minutes

    • Formats - mp4, .mov

  • When creating a multi-channel post, users will need to visit the Youtube-specific compose to add required fields, like title. This is similar to adding an ‘Instagram First Comment’ to a multi-channel post.

  • Users will also see errors if they select a Youtube account during Step 1 and then attach non-video media in the general compose option in Step 2, such as an image or gif. That is because these media types are not supported on YouTube.

  • YouTube post previews include the video, title, description, and hashtags added within the description field.

  • YouTube offers the same functionality as other channels in Publish, allowing you to edit, tag, assign, clone, and export.


Youtube Hashtags vs. tags

  • Tags are descriptive keywords. You can add such words to your video to allow viewers to find your content more easily. The YouTube algorithm utilizes tags to appropriately categorize and rank your videos.

  • Hashtags are also a great solution to make your videos more searchable. You can add hashtags in a video’s description to ensure viewers find your video when they search for a specific hashtag. Additionally, when you click on a YouTube hashtag, you can see the type of content other people created about a given hashtag.


Appendix

Limitations on embedded videos - You may choose to set your video settings as ‘non-embeddable’ during the publishing process and YouTube will honor these settings upon publication. However, Meltwater cannot then play non-embeddable videos in either the message details view on the calendar or feed view. Therefore, embedded videos cannot be played from within Publisher. These videos have to be played on YouTube, after post creation.


Related Articles

Social Analytics - YouTube Overview Dashboard


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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