YouTube is the world’s second-largest search engine, with use by 81% of Americans, and a worldwide user base of approximately 2.2 billion.

Daily time on YouTube tops out at nearly 20 minutes, one of the highest in the world. For brands looking to improve awareness and reputation, YouTube offers a large, captive, and engaged audience.

Posting and being active on YouTube will result in several metrics and KPIs to report on. Meltwater offers a streamlined dashboard for just that: YouTube Overview

This article will outline the key areas of the YouTube Overview Dashboard


YouTube in Meltwater

YouTube analytics from Engage help brands realize the massive potential of YouTube by:

  • Tracking and measuring the performance of branded YouTube video content alongside audience growth

  • Identifying the key characteristics of top-performing posts

  • Determining whether video views across all of your videos are reaching your desired KPIs

  • Breaking down engagement metrics over time

With the YouTube Overview Report, you can report on the performance of your YouTube channel and top videos.

Pro tip: When you connect your YouTube Channel to Meltwater for the first time, we will automatically load 400 days of data, from the point of connection, for insights and metrics. Fan count data is not included in this initial connection.


Summary Metrics

The summary metrics include five (5) metrics that show channel data, for your selected date range.

METRIC

DEFINITION

TOTAL SUBSCRIBERS

The number of subscribers on the last day of period.

NEW SUBSCRIBERS

The number of times users subscribed to your YouTube channel during the reporting period.

VIDEO VIEWS

The number of times that your video was viewed in the selected reporting period. This includes organic activity only.

TOTAL ENGAGEMENTS

The total number of times users liked, disliked, commented on, shared, clicked on annotations, clicked on cards within your video, and subscribed to your channel from the video during the reporting period.

PUBLISHED VIDEOS

The number of published videos in the period.


Top Performing Videos

Top performing videos display the top three videos from your time period, sorted by average views. You can toggle between a gallery view, and a list view, which shows ten (10) videos at a time.

Click on any video to get expanded metrics on that specific video. Click a second time to open that video on YouTube.

METRIC

DEFINITION

ENGAGEMENTS

Total engagement for a video, including likes and dislikes.

LIKE

The number of times that users indicate that they liked a video by giving it a positive rating.

DISLIKES

The number of times that users indicate that they disliked a video by giving it a negative rating.

COMMENTS

The number of times that users commented.

SHARES

The number of times that users shared a video.

VIDEO VIEWS (30S+)

The number of times that a video was viewed at least 30s.

AVERAGE VIEW DURATION (SECS)

The average length, in seconds, of video playbacks.

AVERAGE VIEWS %

Average percentage of video watched during video playback.


Breakdown of Video Views

The number of times that your video was viewed in the selected reporting period. This includes organic activity only. Hover over a point on the graph for the specific number on that day.


Audience Size Change

The trend of your channel subscribers gained vs subscribers lost during your selected time frame.

  • Subscribers gained is the number of times users subscribed to your YouTube channel during the reporting period.

  • Subscribers lost is the number of people who unsubscribed from your channel in the selected time frame.


Breakdown of Engagements

This metric contains two graphs.

First, a donut chart, that shows the percentage breakdown of comments, likes, and shares of your videos during your selected time frame.

Second, a graph that displays a trend of comments, likes, and shares of your videos during your selected time frame, and a trend of the number of published videos during your selected time frame.


Views by Type

A trend of three metrics: average view duration, average view percentage, and estimated minutes watched.

  • Average view duration - seconds - The average view duration received by your channel's videos

  • Average view percentage - The average percentage of video playback for your channel

  • Estimated minutes watched - The total estimated number of minutes watched received by your channel's videos


Filters and Actions

Date

You are able to filter the dashboard by date. Choose from a list of predetermined options, or select a custom date range.

Actions

The Paid, Earned & Owned report has two available actions: Download Excel and Download PDF.

Both options download directly to your computer.

The excel will download all of the raw number data from your dashboard, and separate it by tab.

The PDF will download a snapshot of the report, in a landscape PDF, perfect for presentations! You can also schedule the PDF export, using the Schedule Report option, to automatically be delivered to your inbox, at either a weekly or monthly interval.


Appendix

Due to Youtube Terms of Service, YouTube data may only appear in the YouTube Overview dashboard. This means YouTube data will not be included in Cross-Channel dashboards.


Related Articles

How to Publish to YouTube in Meltwater


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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