Welcome to your go-to guide on monitoring Sina Weibo, WeChat, Douyin, and Little Red Book within your Explore searches. These additional data types are available for users of Explore and can be added to your searches via the Explore source filter.

Please reach out to your Account Manager to inquire about how you can add these data sources to your Meltwater Account.

This article will take you through:

Sina Weibo

WeChat

Douyin

Little Red Book (Xiaohongshu)

Historical Data

Boolean Table

Sina Weibo

Sina Weibo is a Chinese microblogging platform. Launched in 2009, it is one of the biggest social media platforms in China, with over 550 million monthly active users as of 2021. Sina Weibo is very similar to Twitter.

Our monitoring of Sina Weibo is of all public content. We collect the data via their API (keywords-based data collection). Your monitoring keywords will be matched with text in the body of the post, repost, or comment.

Specifics:

  • The content excludes any private post

  • 200 million posts are collected each month


WeChat

WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. It was first released in 2011 and became one of the world's largest standalone mobile apps in 2021, with over 1.2 billion monthly active users. WeChat has been described as China's "app for everything" because of its wide range of functions.

Our monitoring of Wechat is of more than 800,000 WeChat official accounts, of which around 90 to 95% of accounts are highly active (posting at least once a week, or handling customer care). We collect WeChat data via their API (keywords-based data collection). Your monitoring keywords will be matched with text in the body of the post.

Specifics:

  • This data includes public content only

  • WeChat Sub Accounts content is included

  • 2 million posts are collected each day

Adding more profiles to be monitored

Requesting additional profiles to be monitored is included within the Extended Social Listening package. Please share these requests with your Account Manager.


Douyin

Douyin is a Chinese social media video app for creating and sharing short lip-sync, comedy, and talent videos.

Launched in September 2016 by China’s young tech giant ByteDance, it is most comparable to TikTok. However, TikTok and Douyin are two completely separate apps. TikTok is an app specifically for markets outside of China.

As of 2021, there are about 600 Million monthly active users on Douyin.

We collect WeChat data via the Douyin API (keywords-based data collection). Douyin data can only be gathered by specific keywords.

Specifics:

  • We track public Douyin content

  • 6 million posts are collected each month

  • Available engagement metadata: Number of likes + Number of comments.

  • Content is collected 3-5 days after publication


Little Red Book (Xiaohongshu)

Created in 2014, Xiaohongshu, also known as Little Red Book, or simply Red, has grown to become China’s foremost fashion and luxury shopping platform. But it isn’t really a shopping platform at all. It’s first and foremost a content-sharing site, where users can post product photos with reviews and tips for other users to read, comment, and save to their boards - like Pinterest.

Specifics:

  • We consume Red content via a Firehose from a 3rd party provider.

  • Engagement metadata will be added: Likes, shares, and comments, updated after 3 days

  • Historical data: The content in Explore will go back to 16th August.


Historical Data

Currently available content and monitored profiles in Explore go back to 26, July 2021.


Boolean Table

These boolean operators can help you to target your social media searches and can be used in conjugation with other boolean terms such as AND, OR & NOT. Learn more about other boolean terms within our Learn the Complete Boolean Library article here.

Boolean

Description

Sina Weibo

WeChat

Douyin

handle:[username]

Find every video from a specific user using their username

handle:thomanleung

handle:摩力机车

n/a

author:[authorname]

Find every video from a specific user using their full author-name

author:"Diecast-NewsCH"

author:molijicheche

author:"这不是宇梓"

metrics.source.reach>[followers]

Find posts from users with a high number of followers

metrics.source.reach>1000

n/a

n/a

metrics.views.total>[views]

Find posts with a certain number of views

n/a

n/a

n/a

metrics.reactions.total>[reactions]

Find posts with a

certain number of

reactions

n/a

n/a

metrics.reactions.total>1000

metrics.shares.total>[shares]

Find videos with a certain number of shares

n/a

n/a

n/a

metrics.threads.total>[comments]

Find videos with a

certain number of

comments

n/a

n/a

metrics.threads.total>100

language:[code]

Find all posts with

description in a

specific language

language:EN

language:EN

language:EN

externalId:[post_id]

Find a specific

post by ID

externalId:"4668685924961218"

externalId:"1cc6fc3886dc95a4b5c27a5650b71c07"

externalId:“6994612347004325150"

metaData.source.url:[”user profileURL”]

Find all posts from

a specific user by

user url

metaData.source.url:”https://weibo.com/u/6530869783”

n/a

metaData.source.url:":"https://www.xiaohongshu.com/discovery/item/6124a425000000002103d0ab"


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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