Welcome to your go-to guide on monitoring Sina Weibo, WeChat, Douyin, and Little Red Book within your Explore searches. These additional data types are available for users of Explore and can be added to your searches via the Explore source filter.
Please reach out to your Account Manager to inquire about how you can add these data sources to your Meltwater Account.
This article will take you through:
Sina Weibo is a Chinese microblogging platform. Launched in 2009, it is one of the biggest social media platforms in China, with over 550 million monthly active users as of 2021. Sina Weibo is very similar to Twitter.
Our monitoring of Sina Weibo is of all public content. We collect the data via their API (keywords-based data collection). Your monitoring keywords will be matched with text in the body of the post, repost, or comment.
The content excludes any private post
200 million posts are collected each month
WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. It was first released in 2011 and became one of the world's largest standalone mobile apps in 2021, with over 1.2 billion monthly active users. WeChat has been described as China's "app for everything" because of its wide range of functions.
Our monitoring of Wechat is of more than 800,000 WeChat official accounts, of which around 90 to 95% of accounts are highly active (posting at least once a week, or handling customer care). We collect WeChat data via their API (keywords-based data collection). Your monitoring keywords will be matched with text in the body of the post.
This data includes public content only
WeChat Sub Accounts content is included
2 million posts are collected each day
Adding more profiles to be monitored
Requesting additional profiles to be monitored is included within the Extended Social Listening package. Please share these requests with your Account Manager.
Douyin is a Chinese social media video app for creating and sharing short lip-sync, comedy, and talent videos.
Launched in September 2016 by China’s young tech giant ByteDance, it is most comparable to TikTok. However, TikTok and Douyin are two completely separate apps. TikTok is an app specifically for markets outside of China.
As of 2021, there are about 600 Million monthly active users on Douyin.
We collect WeChat data via the Douyin API (keywords-based data collection). Douyin data can only be gathered by specific keywords.
We track public Douyin content
6 million posts are collected each month
Available engagement metadata: Number of likes + Number of comments.
Content is collected 3-5 days after publication
Little Red Book (Xiaohongshu)
Created in 2014, Xiaohongshu, also known as Little Red Book, or simply Red, has grown to become China’s foremost fashion and luxury shopping platform. But it isn’t really a shopping platform at all. It’s first and foremost a content-sharing site, where users can post product photos with reviews and tips for other users to read, comment, and save to their boards - like Pinterest.
We consume Red content via a Firehose from a 3rd party provider.
Engagement metadata will be added: Likes, shares, and comments, updated after 3 days
Historical data: The content in Explore will go back to 16th August.
Currently available content and monitored profiles in Explore go back to 26, July 2021.
These boolean operators can help you to target your social media searches and can be used in conjugation with other boolean terms such as AND, OR & NOT. Learn more about other boolean terms within our Learn the Complete Boolean Library article here.
Find every video from a specific user using their username
Find every video from a specific user using their full author-name
Find posts from users with a high number of followers
Find posts with a certain number of views
Find posts with a
certain number of
Find videos with a certain number of shares
Find videos with a
certain number of
Find all posts with
description in a
Find a specific
post by ID
Find all posts from
a specific user by
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!