Use Engage and Explore Searches to review your owned posts within search results and dashboards.

If you have both Engage and Explore in your Meltwater subscription, you'll be able to access the following content in your search results:

By showcasing owned and earned data in a single search, you will be able to better understand the conversations happening around your brand and industry and how your owned posts may be driving those conversations.

This article will cover:

Before getting started, your owned social accounts must be connected in your Meltwater account. Learn more about Connecting Your Facebook, LinkedIn, and Instagram.

Additionally, you will need to have created an Explore search that includes your key terms and appropriate Social Media Operators. Social Media Operators are used to capture your owned data. Learn more about Creating an Explore Search and Social Media Operators.

Owned data in Explore will display more information about each post, such as the users' or page names.

For example, in the first screenshot below, you can see owned data in an Explore search, with both the page name (Section 31) and the user who commented (Mavis Avant).

In the second screenshot, you can see the same data but in an account that does not have access to the owned data. Here, you can only see "Post on Section 31" and "Comment on Section 31" rather than the page or user names.

Note: As is the same for earned Facebook data in Explore and MI, if an owned parent post is pulled into a search via keywords, all the comments on that post will also be pulled into the search even if they do not match the keywords. This allows you to understand the full conversation happening.

To isolate all of your owned social posts, either to include (AND) or exclude (NOT) them, use the following boolean string:

If you'd like to search for only the Facebook and Instagram posts you own, you can use the same boolean string and the Facebook Page ID. You can use this site to find a page's ID.

To include Facebook Comments use the following boolean string (this example is for a Business Facebook page called Sailing World):

To isolate owned LinkedIn data, either to include or exclude it, you the following boolean string:

Note: You will need the LinkedIn page ID for this boolean string. The ID can be found in the page's admin URL.

Learn more about Social Media Operators for Your Boolean String.

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