Welcome to your go-to guide on using Engage and Explore/Searches to review your owned posts within search results and dashboards.
You'll be able to access your owned Facebook posts, comments and owned Instagram comments within search results if you have both Meltwater Engage and social media monitoring searches within your account. By showcasing owned and earned data in a single search, you will be able to better understand the conversations happening around your brand and industry, and how your owned posts may be driving those conversations.
How is owned data displayed in search results?
Owned data in Explore and Search will display more information about each post, such as the users or pages name.
For example, in the screenshot below on the left you can see owned data in an Explore search, with both the page name (Section 31) and the user who commented (Mavis Avant). On the right-hand side you can see the same data, but in an account that does not have access to the owned data. Here you can only see "Post on Section 31" and "Comment on Section 31" rather than the page or users names.
How do these posts come into your search results?
As is the same for earned Facebook data in Explore and MI, if an owned parent post is pulled into a search via keywords, all the comments on that post will also be pulled into the search even if they do not match the keywords.
This allows you to understand the full conversation happening.
Can I review earned content only?
If you want to keep your search focused on earned content only, you can exclude your owned social posts using the following boolean string after a NOT filter:
(Search Terms) NOT metaData.source.id:"123456789"
If you'd like to search for only the Facebook and Instagram posts you own, you can use the same boolean string and will need your Facebook Page ID. You can use this site to find a page's ID.
(Search Terms) AND url:"http://www.facebook.com/73471073870/*"
To include Facebook Comments use the following boolean string (this example is for a Business Facebook page called Sailing World):
(Search Terms) AND author:Comment AND author:"Sailing World"
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!