Meltwater Impact Pro Reports help you measure and communicate the full editorial and social impact of a news story, competitor announcement, press release, or any content with a URL.
This article will cover:
Creating an Impact Pro Report
Go to impact.meltwater.com
Select Sign-in in the top right corner.
Select the purple + icon at the bottom of the page
A pop-up will appear. Enter a report Name and the Press Release URL you are looking to run the report on
Select a Collection Period
The collection period is the number of days the report will keep looking for new results. This will always start from the date at which the source URL (the inputted URL link) was published. Example: If the story associated with the URL was published on January 25th and you select the 5-day Collection Period, results will continue to pull in through January 30th
Check the box next to Pro report
Confirm the information entered is correct
The report will now fetch the data from the URL link you've provided. This may take up to a minute
Sharing Your Impact Report
Once you've finalized your report, it can be shared with others without the need for them to log into Meltwater. To share your report follow the below steps:
Navigate to the Kebab Menu in the bottom right-hand corner
Select how or where you want to share your report
Note: All impact reports are viewed online so we recommend using the 'copy link' option if you are incorporating your report into an email or presentation. Viewers of the report are prompted to sign in for free, to view the report.
See the results of the story’s impact at a glance. The Summary will include:
News Hits: the number of news articles covering the story
Potential Reach: the number of readers the story reached
Social Shares: social media shares of the article or related news articles
Understand how both news and social coverage around this story fluctuated
Track how the story resonates across social channels
Identify where in the world this story got the most traction
Access the full news and X (formerly Twitter) content that occurred as a result of the story or press release
There are several ways we can refine and organize this content. Follow the below steps to either search for a particular article, refine the content, add additional content, or sort the content:
Select Browse Content found at the bottom of the Content section
Above your content stream is the following group of quick tools icons:
Search: Quickly identify an article that has filtered into the results via a search term
Similarity: Refine the percentage of similarity the collected content needs to match with your original article
Drag the slide bar to increase the similarity percentage match. The default minimum similarity score is 60%. This means the body of text in your article must match at least 60% of the text within collected articles
Add hit: Enter an article URL link to be added to the results
Sort: Change the order of the displayed content by date, similarity, shares, or potential reach
Better understand the web traffic your coverage generated. To connect your Google Analytics:
Select the Kebab Menu button in the bottom right-hand corner
Select Google Analytics.
Note: You'll need to be a user or administrator of your Google Analytics account to make this connection as it will load you into the Google login page for your Analytics.
Follow Google's prompts to authorize the connection
Select the relevant Google Analytics property that relates to your media coverage. If you'd like to review all the views on your website you may choose not to select a single property.
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.