Welcome to your go-to-guide on Impact Reports!
Meltwater Impact helps you understand and communicate the true impact of a press release or news story. By entering a URL link of your published content, Impact will generate an online report including insights such as pickup results and details of which publications generated the most audience engagement.
Overview of Impact Reports
How to create an impact report
Go to impact.meltwater.com
Select sign-in in the top right corner.
If you have the Pro-Report Impact package your account will have access to further analytics, please be sure to log in with your work email associated with your Meltwater account
Select the purple + icon in the bottom right corner
Within the form enter a name for your report, a URL link of the published news article, a collection period from when the content was published and select Continue
The report will now fetch the data from the URL link you've provided. You'll be presented with the details of the article to confirm and then select Search
The report will now start compiling the insights and this may take up to a minute
Your report will load on the page
Share your impact report
Once you've finalised your report, it can be shared with others without the need for them to log into Meltwater. To share your report, select the three-dot menu and select Share from the options.
All impact reports are viewed online so we recommend using the 'share link' option if you are incorporating your report into an email or presentation.
Analytics and refining results
The best way to refine the content within your report is to update the percentage of similarity the collected content needs to match with to your original article.
Select the three-dot menu button
Select > Browse Content from the dropdown menu
Above your content stream is the following group of quick tools icons:
Search - Quickly identify an article that has filtered into the results via a search term
Similarity - Refine the percentage of similarity the collected content needs to match with to your original article
Add hit - Enter an article URL link to be added to the results
Sort - change the order of the displayed content by date, similarity, shares or potential reach
Select the Similarity icon
Drag the slide bar to increase the similarity percentage match, the default minimum similarity score is 60%. Meaning the body of text in your article must match at least 60% of the text within collected articles
The similarity will now be updated across your report, select the back arrow in the top left to review the updated analytics
In addition to the standard analytics within your report, if you are utilising the Pro-Impact Reports package you can also connect your Google Analytics data to view the correlation of one of your Google Analytics properties with the media coverage.
To connect your Google Analytics:
Select the three-dot menu button
Select Google Analytics. Please note you'll need to be a user or administrator of your Google Analytics account to make this connection as it will load you into the Google login page for your Analytics.
Follow Google's prompts to authorise the connection
Select the relevant Google Analytics property that relates to your media coverage. If you'd like to review all the views to your website you may choose not to select a single property.
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!