Quantify the impact of earned media using metrics that are tailored to your business.
Say goodbye to “one size fits all” metrics that may not meet your organization’s goals and see the impact of coverage measured in a way that you define. Assign value to key topics and article placement that drive your message.
Now, you and your team can have a shared understanding of what’s being said about your brand, optimize future initiatives, and effectively prove the ROI of your efforts to key stakeholders.
This article will cover:
Overview of Custom Scoring
DEFINE
Curate your own scoring models tailored to your business, giving you an adaptable way to measure coverage.
UNDERSTAND
Gain insight into the value of a given article with a full breakdown of scores, and compare to other pieces of earned media.
ANALYZE
Easily see how the total value of all your earned media coverage trends over time.
REPORT
Provide presentation-ready reports to your stakeholders to show the value of your work.
With Custom Scoring you can easily apply weight to the areas of content important to you, like CEO mentions, business growth or competitor spokespeople to gain a better understanding of your business coverage and showcase the results in a presentation-ready report.
Setting Up Your Scoring
You can choose metrics relevant to your PR efforts to contribute to your score. Once you set up your model, you can apply it to any of your saved editorial searches within a custom time range and generate a report with one click.
You can view your reports on the Custom Scoring page and also download it as a csv file.
Select the Reports dropdown in the left-hand navigation bar
Select Custom Score Reports
Select New Model
Select the metrics on the left that align with your goals. Use the toggle to switch on the important metrics.
Once you select to toggle on, configure options for each metric will load.
Enter the details of importance into the fields
Select OK
Under Preview, select one of your current searches as an input. This will demonstrate how your score performs on articles while you can continue adjusting the metrics on the same page.
Once all updates have been made to the score values, select Next
Name your score model
Note: If you don’t want to generate a report, you can skip that by just saving the score. Select Save Score Model in the bottom right corner
Select your report settings
Select Create Report
This is how your report looks once it has been generated (it could take a few seconds or minutes depending on the date range and number of articles):
If you scroll down in this view we provide some insights into how articles perform over time:
You can download this report in the form of an editable CSV file.
Your saved Custom Score (currently we only allow the creation of ONE score model) and your reports (this is unlimited) will be available in the Custom Scoring page:
Export a Coverage Report with your Scoring
Once you've created a Custom Score Report, it will be available for selection beneither your Custom Score Models.
Via the tick box, select the report
The View Selected Report icon will the report page to view the scores and articles
The Export icon will download an Excel file for the report. The final columns within this report include the scores assigned to each article.
Scoring Tips for Industries
Finance
Healthcare
Universities
💡 Tip
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