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Getting Started with Newsletter Analytics

Robert B. avatar
Written by Robert B.
Updated over 4 months ago

Meltwater provides data and information about whether the newsletter was successfully delivered, if the recipient opened it, and if the recipient clicked anything in the newsletter.

This article will cover:

Initial Analytics Set-Up

Sending newsletters through Meltwater allows you to access comprehensive analytics. These insights can help you better understand your audience, gauge the effectiveness of your content, and make data-driven decisions to enhance engagement rates.

Note: If you send newsletters from your personal email, we cannot track those analytics.

Before sending newsletters, you first need to verify your email and set yourself up as an approved sender. Follow the below steps to do so:

  1. Select the Account drop-down on the left-hand navigation bar

  2. Select Approved Senders

  3. Click Add new email account

  4. Fill in all required fields identified by an *

  5. Select Save

  6. Click OK

  7. Navigate to your email inbox and open the confirmation email from Meltwater

  8. Click Confirm Email

  9. You will then be brought back to the Approved sender section in your Meltwater account in a new tab

  10. Click OK.

To send Newsletters, learn more about Getting Started with Newsletters.

Finding and Viewing Your Newsletter Analytics

Now that you're added as an approved sender and are sending newsletters like a pro, it's time to dive deeper and explore the rich analytics Meltwater offers. These insights are crucial for understanding your audience's engagement and refining your strategy for even better results.

To find your Newsletter analytics, follow these steps:

  1. Click Newsletters on the left-hand navigation bar

  2. Navigate to the version of newsletters you’ve been sending

    1. Newsletters

    2. Classic Newsletters

  3. Click View all

  4. Select the Newsletter you want to view analytics for

  5. In a new pop-up, all distributions of that newsletter will populate

  6. Hover over a specific distribution

  7. Select the kebab menu

  8. Click Analytics

💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.

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