Did you know that you can already use Media Relations to send polished, professional emails? The HTML button in the rich text editor is a great option if you use templates.
If you can communicate your pitch or send a message using the basic features of your email editor, we recommend staying away from the HTML feature. However, HTML is necessary if you're used to sending out brochure-like, templated emails.
Email programs (like Outlook, Gmail, etc.) require very simple HTML. Don't try anything too fancy or you'll put your email at risk for spam filters, display issues, and low open rates.
Whether you're copying/pasting a release from Word or creating your own HTML, use the following guidelines to reduce your risk for display issues:
Images are not displayed until a recipient allows them to load. Make sure all of the important information is in the text, just in case the images don't display.
Keep your text to image ratio at a max of 80/20. An email made entirely of images will be blocked by spam filters.
Use inline CSS, not external style sheets.
If you're unfamiliar with any of the stuff mentioned in the tips above, stick to basic features of the email editor.
Planning to include an attachment with your release? Please review the file types and size requirements via this article here.
Email programs can be finicky. It's best to test before you send and to recipients with different email clients if possible. There are over 44 different combinations of email clients, mobile devices and operating systems!
When you've got your email composed and tested, you're ready to pop it into Media Relations.
Give your email one final look. Add recipients. Set your subject. And send!
If you need help formatting your release and already have a copy of your design, please share it with our team via Live Chat along with the details of the progress you've made and they will be able to further assist.
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!