How are documents measured?

Learn how to measure the success of each coverage by using different metrics

Whitney W. avatar
Written by Whitney W.
Updated over a week ago

If you're looking for clarification on how the documents in your account are measured, see the article below to learn more about the ways we determine the success of a specific document/documents:

What is measured?

Circulation

The number of "hard copies" or "printed copies" that a publication has distributed during a specific time period.

Reach

Reach estimates the potential viewership of any particular article based on the number of visitors to the specific source on both desktop and mobile. We show three metrics; total potential reach, desktop potential reach and mobile potential reach. This is delivered to us by our partner, SimilarWeb, a leading internet technology company that provides marketing data and analytics.

If you'd like to know more, please review this additional article: Article Reach

Unique Visitors (UV)

The amount of people who visit a website on desktop and mobile within a specific reporting period.

Advertising Value Equivalency (AVE)

An estimated dollar value of your media coverage during the specified time period. This is calculated using potential reach and an industry standard dollar value measurement. Find more information, Advertising Value Equivalency (AVE)


All of the above is measured for each document within Meltwater. While it is very popular among our clients to look at the reach of a document, it is important to note that these types of measurements are an estimate and it does not measure an exact value.

We'd also recommend reviewing our eBook which is a Field Guide to Reporting.


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