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Monitor: GenAI Lens (Beta)

See how your brand, product, or competitors are discussed across leading large language models (LLMs).

Cheyenne V. avatar
Written by Cheyenne V.
Updated today

Meltwater’s GenAI Lens gives you visibility into how your brand is being represented across the world’s leading generative AI platforms. It captures the responses generated by large language models (LLMs), showing not only what’s being said about your brand but also where that information is coming from. This level of transparency helps you stay informed, spot inaccuracies, and better understand the sources influencing AI-generated content.

GenAI Lens currently supports 90%+ of the most widely used LLMs, including ChatGPT, Gemini, Perplexity, Claude, Grok, and Deepseek. Meltwater is actively expanding coverage as new models enter the market. By monitoring these AI-generated responses, you can uncover early reputational risks, track brand visibility, and shape more data-informed communications strategies.

This article will cover:

Using GenAI Lens

To use GenAI Lens, follow these steps:

  1. Click Monitor in the left-hand navigation bar

  2. Select GenAI Lens

  3. Click Create a prompt

  4. In Step 1, Choose a template or select Custom Prompt to create your own

    Note: You will also now see the total number of prompts available in your account, and how many you have used/saved, displayed at the top of the workflow screen.

  5. In Step 2, Customize Your Prompt. Make any adjustments to the existing Prompt Name or Prompt, or create your own if you selected Custom Prompt

  6. Click Preview Prompt to preview your prompt in the right-hand slide out.

  7. For additional edits and fine-tuning, click Edit Prompt. Or, select Looks Good.

    Note: Previews are generated using ChatGPT and display a sample of data to help you understand the type of response your prompt might produce. Results may still vary when using other models. Previews do not include emotion, key phrases, brands, products, people, or links.

  8. In Step 3, Add Prompt Variations. Select up to 10 variations of your prompt.

    Note: GenAI Lens automatically generates these variations, thereby increasing the depth and accuracy of insights and providing you with greater confidence in your results. Each variation can be previewed or edited using the icons on the right-hand side.

  9. To add your prompt to a Folder, click Select Folder (optional)

    Note: When the original prompt is added to a folder, all of its variations are stored in the same folder, keeping the prompt library organized as it grows.

    • Any selected variations will count toward your total prompt allocation.

    • If the number of prompts selected exceeds the total prompt allocation, you will not be able to create the prompt.

  10. Select an existing folder or create a new one

  11. Click Create Prompt

  12. To view and manage all folders after a prompt has been created, select the Prompt drop-down on the GenAI Lens main page

  13. Click Manage prompt folders

  14. From here, you can:

    1. Create a new folder by selecting Create Folder

    2. Edit or delete an existing folder by selecting Edit Folder or Delete Folder

  15. To move a prompt into an existing folder, select the Prompt drop-down

  16. Click Move Prompt

  17. Select the folder you want to move the prompt to

  18. The results grid is customizable, and you can manage, pin, hide, and reorder columns. You can also sort results by the date column.

    1. Select any kebab menu to

      1. Pin to the left

      2. Pin to the right

      3. Hide Column

      4. Manage Columns

Understanding Your Results

Results Grid View

  1. The results grid view features eight columns:

    1. Model

    2. Prompt

    3. Date

    4. Emotion

    5. Key phrases

    6. Brands

    7. Product/People

    8. Links

  2. Each row features results for a prompt from a specific AI Assistant/LLM model broken out by column. Click View more details via the Prompt analysis slide-out panel.

  3. The prompt analysis slide-out panel expands the details of each result in the grid.

    1. Details include:

      1. AI Model and time of last data retrieval

      2. Prompt name

      3. Prompt text

      4. Verbatim LLM response (with copy option)

      5. Top emotion

      6. Top key phrases

      7. Top brands

      8. Top products and people

      9. Top links (with link outs to each source)

  4. The prompt analysis slide-out panel also includes an Export button, which includes all of the above data in a CSV format.

Results Word Cloud

The results word cloud includes:

  • Keywords

  • Organization

  • Product

  • Person

  • Location

Note: Word size in the cloud is dependent on the frequency of results. The more occurrences of the word, the larger it appears in the cloud.

  1. Hover over a keyword to view the number of instances it appears in your results.

  2. Hover over the entity type in the legend to isolate those entity types. Click to exclude them from the cloud.

  3. Click to exclude them from the cloud.

Filters

The results grid and word cloud are both dynamic and reflect the filters applied at the top of your GenAI Lens results.

Filters include:

  1. Date range

    1. Responses from all models are collected daily. When you set up prompts, you can later filter results by a specific date or date range to view only the responses from that period. Each response includes its collection date, which also appears in a dedicated Day column in the results table.

  2. Saved prompt

    1. For all users

    2. Select any combination of prompts, and delete prompts from the dropdown

  3. LLM/AI Assistant Model

    1. Current models include:

      1. Anthropic Claude Opus 4.1

      2. Anthropic Claude Opus 4

      3. ChatGPT 5

      4. DeepSeek R1

      5. Google Gemini 2.5 Flash

      6. Google Gemini 2.5 Pro

      7. Meta AI Llama 4 Maverick

      8. Perplexity Sonar Pro

      9. xAI Grok 3

      10. xAI Grok 4

Use Cases

Person

What GenAI Does for Them

KPIs Positively Impacted

PR/Communications Leader

Brand Visibility Across GenAI tools – See how their brand is portrayed across major language models like ChatGPT and Gemini, offering a new layer of brand visibility they currently lack.

Early Risk Detection – Identify and act on reputational risks or inaccuracies early, with enriched sentiment, emotion, and source data to mitigate crises before they escalate.

Data-Driven Comms Strategy – Track sentiment, narrative trend, and competitive positioning over time to inform more targeted PR, media outreach, and content strategies grounded in AI-world intelligence.

Brand Sentiment Score

Media & Message Consistency Across Platforms

Crisis Response Time

Marketing

Brand Visibility Across GenAI tools – See how their brand is portrayed across major language models like ChatGPT and Gemini, offering a new layer of brand visibility they currently lack.

Content and Campaign Optimization – Use customizable prompts to track campaign, product, or brand messaging and identify content gaps that impact performance in generative search environments.

Competitive Intelligence – Monitor how competitors are positioned and how narratives shift over time, informing smarter content and positioning strategies based on real AI-world exposure.

Share of Voice in AI-generated Content

Campaign Message Alignment Across LLMs

Brand Visibility Score in Generative Environments

💡 Tip

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