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Monitor: GenAI Lens

See how your brand, product, or competitors are discussed across leading large language models (LLMs).

Cheyenne V. avatar
Written by Cheyenne V.
Updated today

Meltwater’s GenAI Lens gives you visibility into how your brand is being represented across the world’s leading generative AI platforms. It captures the responses generated by large language models (LLMs), showing not only what’s being said about your brand but also where that information is coming from. This level of transparency helps you stay informed, spot inaccuracies, and better understand the sources influencing AI-generated content.

GenAI Lens currently supports 90%+ of the most widely used LLMs, including ChatGPT, Gemini, Perplexity, Claude, Grok, and Deepseek. Meltwater is actively expanding coverage as new models enter the market. By monitoring these AI-generated responses, you can uncover early reputational risks, track brand visibility, and shape more data-informed communications strategies.

This article will cover:

Using GenAI Lens

To use GenAI Lens, follow these steps:

  1. Click Monitor in the left-hand navigation bar

  2. Select GenAI Lens

    Note: GenAI Lens is a shared environment across a company, like Explore or Engage. This means that users accessing your company will have access to both GenAI Lens and all saved prompts. That said, if your company does not have any saved prompts in GenAI Lens, you will be greeted with a screen that invites you to create the first prompt. However, if someone else in your company has created and saved a prompt to GenAI Lens, it will open to that prompt.

  3. To get started, click Create a prompt in the top right-hand corner. This will open the prompt template library.

  4. We have several prompt templates to choose from, organized by type. These include 14 prompts across 6 tabs:

    1. All - all prompt templates

    2. Market

      1. Market trends

      2. Industry outlook

      3. Market movers

    3. Competitors

      1. Competitor reviews

      2. Competitor strategy

      3. Competitor buzz

    4. Brand

      1. Brand strengths and weaknesses

      2. What people are saying

      3. Brand snapshot

    5. Audience and content

      1. Content intent

      2. Audience questions

    6. Products or services

      1. Product feedback

      2. Product vs competitors

      3. Product overview

  5. Select a template, then customize the prompt to match your brand, product, or competitive focus.

    Note: Templates are designed as starting points. Adjust the language and details to create a truly custom prompt tailored to your brand, products, and interests.

  6. Give your prompt a name

  7. Click Create

  8. Results will appear in GenAI Lens in both a grid and word cloud view.

    Note: It may take up to 20 minutes for GenAI Lens to process your prompt across all AI models and return results the first time. Additionally, after initial results are returned, new results for each prompt are run once per day (every 24 hours).

  9. The results grid is customizable, and you can manage, pin, hide, and reorder columns. You can also sort results by the date column.

    1. Select any kebab menu to

      1. Pin to the left

      2. Pin to the right

      3. Hide Column

      4. Manage Columns

Understanding Your Results

Results Grid View

  1. The results grid view features eight columns:

    1. Model

    2. Prompt

    3. Date

    4. Emotion

    5. Key phrases

    6. Brands

    7. Product/People

    8. Links

  2. Each row features results for a prompt from a specific AI Assistant/LLM model broken out by column. Click View more details via the Prompt analysis slide-out panel.

  3. The prompt analysis slide-out panel expands the details of each result in the grid.

    1. Details include:

      1. AI Model and time of last data retrieval

      2. Prompt name

      3. Prompt text

      4. Verbatim LLM response (with copy option)

      5. Top emotion

      6. Top key phrases

      7. Top brands

      8. Top products and people

      9. Top links (with link outs to each source)

  4. The prompt analysis slide-out panel also includes an Export button, which includes all of the above data in a CSV format.

Results Word Cloud

The results word cloud includes:

  • Keywords

  • Organization

  • Product

  • Person

  • Location

Note: Word size in the cloud is dependent on the frequency of results. The more occurrences of the word, the larger it appears in the cloud.

  1. Hover over a keyword to view the number of instances it appears in your results.

  2. Hover over the entity type in the legend to isolate those entity types. Click to exclude them from the cloud.

  3. Click to exclude them from the cloud.

Filters

The results grid and word cloud are both dynamic and reflect the filters applied at the top of your GenAI Lens results.

Filters include:

  1. Date range

    1. Responses from all models are collected daily. When you set up prompts, you can later filter results by a specific date or date range to view only the responses from that period. Each response includes its collection date, which also appears in a dedicated Day column in the results table.

  2. Saved prompt

    1. For all users

    2. Select any combination of prompts, and delete prompts from the dropdown

  3. LLM/AI Assistant Model

    1. Current models include:

      1. Anthropic Claude Opus 4.1

      2. Anthropic Claude Opus 4

      3. ChatGPT 5

      4. DeepSeek R1

      5. Google Gemini 2.5 Flash

      6. Google Gemini 2.5 Pro

      7. Meta AI Llama 4 Maverick

      8. Perplexity Sonar Pro

      9. xAI Grok 3

      10. xAI Grok 4

Use Cases

Person

What GenAI Does for Them

KPIs Positively Impacted

PR/Communications Leader

Brand Visibility Across GenAI tools – See how their brand is portrayed across major language models like ChatGPT and Gemini, offering a new layer of brand visibility they currently lack.

Early Risk Detection – Identify and act on reputational risks or inaccuracies early, with enriched sentiment, emotion, and source data to mitigate crises before they escalate.

Data-Driven Comms Strategy – Track sentiment, narrative trend, and competitive positioning over time to inform more targeted PR, media outreach, and content strategies grounded in AI-world intelligence.

Brand Sentiment Score

Media & Message Consistency Across Platforms

Crisis Response Time

Marketing

Brand Visibility Across GenAI tools – See how their brand is portrayed across major language models like ChatGPT and Gemini, offering a new layer of brand visibility they currently lack.

Content and Campaign Optimization – Use customizable prompts to track campaign, product, or brand messaging and identify content gaps that impact performance in generative search environments.

Competitive Intelligence – Monitor how competitors are positioned and how narratives shift over time, informing smarter content and positioning strategies based on real AI-world exposure.

Share of Voice in AI-generated Content

Campaign Message Alignment Across LLMs

Brand Visibility Score in Generative Environments

💡 Tip

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