Discovery highlights what’s new, different, or gaining traction in a workspace’s data – without having to look for it. It’s a fast track to finding emerging stories and brand moments.
This article will cover:
Using Discovery
To access and use Discovery, follow these steps:
Click the Explore+ drop-down in the left-hand navigation bar
Select Discovery
Note: Feed is powered by all workspace Optimized searches (up to 60), which can be selected as a group or individually (these selections will reset to all upon sign-out).
Take any of the following actions
Date Range: Switch date range between past 7 days and past 30 days
Searches: Select searches powering the feed
Learning Types: Select learning types
Viral posts - content that has gained exceptional traction, through high engagement.
Volume increase - Significant increase in the number of mentions over a specific time period.
Volume decrease - Significant decrease in the number of mentions over a specific time period.
Image cluster - Groups visually similar images together to help identify visual patterns.
Hashtags - Most frequently used hashtags, to reveal trends or themes.
Keyphrases - Complex contextual information. It can be short phrase or multiple informative sentences.
Emotions - Dominant emotional tone in posts to reflect sentiment or emotional trends.
Positive - Content expression favorable sentiment or positive perception.
Negative - Content expression unfavorable sentiment or critical perception.
Topics - Detected content made into predefined topics or genres.
Expand & Collapse Learnings: Open or collapse learnings in the feed (individually or all at once)
Note: This first version of Discovery is a read-only feed — designed to help users spot spikes, standout posts, and emerging trends with no setup required.
Discovery Use Cases
Personas and Teams | What they care about | How Discovery Helps |
Consumer Insights & Research Analysts | Spotting trends early, supporting strategic decisions with data, saving time on discovery. |
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PR & Comms Teams | Reputation, coverage anomalies, influencer moments, story detection. |
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Brand & Marketing Teams | Campaign performance, brand mentions, emerging themes. |
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Agencies | Adding value to reporting, catching trends early, being seen as proactive |
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