Previously, sending 1:1 emails to journalists required you to be on the full contact profile. Now, firing off an email directly to a contact can be done from from multiple places in the Meltwater tool.
This article will cover:
Prerequisite
Before sending emails using Meltwater, you must integrate your email address in the platform. To integrate your email, follow the on-screen instructions here: app.meltwater.com/account/email-integration/.
Note: This process is different from configuring your email as an approved sender.
Quickly Pitching Journalists
After integrating your email, follow these steps to send emails to individual journalists and newsdesks:
From Media Lists
Click the Media Relations drop-down in the left-hand navigation bar
Select Media Lists
From a Contact or Source Profile
Select a journalist or newsdesk's name
Click Email
From a Media Relations | Media List
Select Media Lists in the top toolbar
Click on a journalist or newsdesk’s name to open a preview of their profile.
Click Email to open the composer on the right-hand side of your screen.
Once you click the email button, a new message window will open
Add a subject line and type your message
Click Send.
From Media Relations Search
Click the Media Relations drop-down in the left-hand navigation bar
Select Search
Enter your search in the search bar at the top of your screen
Select a contact name
Click Email in the right-hand pop-up
Note: If you’d like to review all interactions between your team and a contact, you can do so from that contact or source’s full profile on the interactions tab.
Navigate to a contact or source's full profile
Click on the Interactions tab
View any Outreach (Mass Distribution) or Individual emails directly from the table
You can also follow-up or start a new thread directly from the profile, as well.
Note: At this time, email integration does not include engagement analytics or tracking statistics.
From PR Assistant
Click Explore in the left-hand navigation bar
Select PR Assistant
Enter at least 100 characters in the text box to prompt the assistant
Select a Format, Length, and Tone
Click Generate
Select Copy text to clipboard on the right-hand side if you are satisfied with the AI generated text
Click Suggested Journalists
Select a journalist to open their full profile
Click the Actions drop-down
Select Send email
Once you click the email button, a new message window will open
Add a subject line, paste your message and make necessary edits
Click Send.
From Explore
Click Explore in the left-hand navigation bar
Open an existing search or create a new one
Select the Media Contacts tab
Select a journlaist
Click Email
Once you click the email button, a new message window will open
Add a subject line and type your message
Click Send.
From Monitor
Click Monitor in the left-hand navigation bar
Open and existing content stream or create a new one
Hover over a news article
Click Open author profile
Click Email
Once you click the email button, a new message window will open
Add a subject line and type your message
Click Send.