Snapchat is the global 5th most popular social messaging app, with 443 million daily Snapchatters who are 45% more likely to recommend brands to friends.
Snapchat data is available in Radarly through Meltwater and Snapchat’s official partnership. You can now:
Uncover trends, get content and audience insights, and benchmark competitors.
Measure brand & campaign performance with metrics like views and engagement.
Identify influential Snapchat creators that align with your brand strategy.
Optimize your campaigns with the data and insights you need to grow your Snapchat presence.
This article will cover:
Using Snapchat Listening in Radarly
Snapchat appears within Forums in Radarly and can be filtered using “site:snapchat.com”.
Posts and Analytics View
The timestamp, user name, and post contents.
Note: There is no thumbnail image from Snapchat content in Radarly.
Note: If a post is a Snapchat story, the link will take the Radarly user to the Snapchat user’s profile (since Snapchat stories do not have links). If the post is a Snapchat highlight, the link will take the Radarly user to the post.
Snapchat Glossary
Stories: Stories are ephemeral Snaps viewable by friends, subscribers, and non-subscribers in Snapchat’s 4th tab “Discover” feed for up to 24-hours.
Saved Stories: Saved Stories are permanent Stories that are viewable on a Public Profile indefinitely.
Spotlights: Spotlights are permanent video Snaps that are distributed and viewable on Spotlight, Snapchat’s entertainment platform for user-generated content. Spotlight offers a channel for creators and businesses to grow their audience on Snapchat.