Meltwater now captures and highlights mentions of your brand handle in public TikTok posts—specifically when your handle appears in a post’s caption. This TikTok listening feature is available to customers on select Explore plans.
This article will cover:
Prerequisites
Before capturing TikTok mentions in Explore, you must authenticate your Business TikTok account in your settings.
Note: Data collection will begin at the time of authentication and will not include any historical data. Meltwater will retain collected data on a rolling 15-month basis. There are no data caps on the amount of mentions Meltwater will surface.
Explore Authentication
Click the Account drop-down in the left-hand navigation bar
Select Social Connections
Navigate to the TikTok section
Click Add Account
A pop-up window will appear and prompt you to log into TikTok
Click Authorize to approve access
Authorized accounts will appear in the list of monitored social connections.
Note: Monitored TikTok profiles need to be re-authenticated annually.
TikTok Listening with Explore
After you have authenticated your TikTok account, follow these steps to add TikTok to your search results:
Navigate to Explore
Open an existing search or create a new one
Click the Source Type drop-down
Select the checkbox to the left of TikTok to monitor all videos where your business handle was @ mentioned.
FAQs
Why can't we access more TikTok data?
Why can't we access more TikTok data?
Meltwater is an official TikTok data partner, meaning we access data in a compliant and sustainable way—unlike vendors that scrape data and risk losing access overnight. This ensures long-term reliability for our customers.
What is available today?
What is available today?
You can track brand mentions in video captions. We plan to add: hashtag mentions, comments, and engagement metrics—expanding your insights.Want more data? Your voice matters! The best way to advocate for broader access is through TikTok itself. We encourage your marketing team to connect with their TikTok account manager to request more listening and organic data. More insights mean stronger strategies and better campaign results!
Where else can I access TikTok data in Meltwater?
Where else can I access TikTok data in Meltwater?
While TikTok listening in Explore helps you track public content related to your brand, TikTok Trends highlights the most popular hashtags across regions and categories—independent of your specific queries. Learn more about TikTok Trends in Monitor.
💡 Tip
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