What are the differences between page-level and post-level metrics?
What are the differences between page-level and post-level metrics?
Page-Level Metrics
Reflect all activity during the selected date range, across all posts on a Page, regardless of when the posts were published.
Example: Page video views include total views received within the date range, even if the videos were published before that period.
Post-Level Metrics
Only account for posts published within the selected date range.
Example: Post impressions are limited to posts created during the chosen timeframe, offering a more focused view of recent content performance..
What are the differences between post-level organic and promoted metrics?
What are the differences between post-level organic and promoted metrics?
Here’s how organic and promoted metrics differ across social media channels:
Total Metrics = Organic + Promoted
Organic Metrics: Reflect engagement and performance without any paid promotion.
Metric | YouTube | TikTok | X | |||
Impressions | Total | Organic | Organic | Video views - Organic | Total | Total |
Engagements | Total | Organic | Organic | Organic | Total | Total |
Post Link Clicks | Total | N/A | Organic | N/A | N/A | Total |
Video Views | Total | Organic | Organic | Organic | Total | Total |
What are the differences between Ads and promoted posts on Meta/Facebook?
What are the differences between Ads and promoted posts on Meta/Facebook?
Meta offers multiple advertising options for Facebook and Instagram, allowing you to tailor campaigns based on your marketing objectives.
Promoted/Boosted Posts
A boosted post is an organic post amplified through paid promotion to increase its visibility on Facebook or Instagram.
Boosted post data is available in the Facebook overview template for tracking performance.
Ads and Campaigns
Ads offer advanced features like audience segmentation and customizable formats, including carousels and call-to-action buttons.
Ads follow a hierarchical structure: Campaign > Ad Sets > Ads.
Best for objectives like driving website traffic or direct purchases, these are included only in Paid analytics templates.
Dark Posts
A dark post is created when an ad is based on an existing post but includes edits like refined audience targeting or call-to-action buttons.
These posts are classified as advertisements, not boosted posts..
Why are metrics different between native social platforms and Meltwater Engage?
Why are metrics different between native social platforms and Meltwater Engage?
Have you noticed differences in the metrics displayed on native social networks compared to Meltwater Engage? These discrepancies can happen for several reasons, including time zone variations, API limitations, and more. Below, we explain the common causes of these metric differences and what they mean for your reporting.
Instagram Differences
Understanding Organic vs. Promoted Metrics:
Post-Level Data
Only organic Instagram posts are included in post-level metrics.
Paid content appears as Facebook dark posts with Instagram ad placements, so paid data is excluded from post-level insights.
Page-Level Data
Combines both organic performance and data from Facebook ads targeting Instagram.
Due to Instagram’s API limitations, paid and organic metrics cannot be separated in Social Media Management tools.
Instagram Impressions:
Instagram does not track impressions for Reels. Instead, Plays are used as a substitute for impressions.
Facebook Differences
Facebook Reach:
Reach refers to unique users. In the case of Facebook, it is counted once (although they specify it's an estimate). We receive data per day, meaning it's aggregated data (the total would be the sum of each day).
Other Facebook Differences:
Meta Business Suite: Includes metrics like interactions and link clicks from stories and ads not published on your page.
Due to API limitations, Meltwater includes only engagements and clicks from ads and posts published on your page.
Interactions Metric: Meta Business Suite's interactions metric does not include clicks, unlike Meltwater's Engagement Metric, which accounts for clicks.
Do weekly metrics track all activity or only posts published that week?
Do weekly metrics track all activity or only posts published that week?
Post-Level Metrics
New engagements on a post are attributed back to the original post date.
While the post receives updates, the metrics are displayed in the context of the original publication date.
Page-Level Metrics
Engagements are updated in real-time and reflect ongoing activity on the page.
These metrics include all engagements on the page, regardless of when the post was originally published.
How to view top posts from a specific time period?
How to view top posts from a specific time period?
You can easily identify your top-performing posts within a selected date range. Simply sort your posts by key performance indicators like impressions, engagements, or engagement rate to see which content resonated most during that time..
Can you track both paid and organic campaigns?
Can you track both paid and organic campaigns?
It depends on the platform:
Facebook: Provides data for both paid and organic campaigns.
X (formerly Twitter) and LinkedIn: Only offer metrics for organic content.
Understanding these limitations can help you tailor your reporting for each platform.
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