What can I use it for?
Insight pages are a new type of page that you can create autonomously depending on your specific reporting and analysis needs. This new format of data visualization helps make consumer intelligence more actionable and approachable.
An Insight page displays a list of cards (KPIs, Picture wall, Sentiment chart, Top posts) with independent settings (period, queries, platforms and other filters) to provide powerful combinations.
It gives direct access to easy-to-read and valuable insights, helping you answer each of your business use cases and address reporting needs while saving time and clicks.
Note
An Insight page is based on the data displayed in it's associated workspace.
YouTube data is not available so far.
Create an Insight page
The Insight pages are organized in lines of Cards and lines of Titles/texts.
To create a new Insight page:
Go to the Insight pages section of your workspace
Click on the New button
The editor will open a template with empty lines to fill with Cards or Titles/texts
Note
While creating a new Insight page, an empty line of title and two empty lines of cards are added by default.
Add cards to an Insight page
The scope of a card is determined by the period and filters:
Period
On an Insight page, you can choose between 3 types of periods:
Predefined periods: Allows to pick more commonly used periods for reporting. (Today, Yesterday, This week, Last week, This month, Last month, This quarter, Last quarter, This year, Last year)
Rolling date ranges: Useful for more advanced reporting needs, such as looking for anomalies/outliers for instance. (The last 24h, The last 7 days, The last 14 days, The last 30 days, The last 60 days, The last 90 days, The last 365 days)
Custom periods: Perfect for the monitoring of a specific event, you can define the dates and the hour of the period you want to look into.
Filtres
Every filter available in Radarly can be applied to each card while creating/editing the page.
Note
You can only use the queries that are displayed on the associated workspace as filters. Queries that are not displayed will not be listed as options.
To add cards to your Insight page:
Click on Add a new card
Select a card from the card library
Choose the period and filters you want to apply to the card
Customize the card with the available options (Title, Analyzed attribute, Chart type, Chart metric)
Click on the OK button in the footer of the card preview to add the new card
Once created you can always select a card by clicking on it and:
Change the title
Move the card (left/right)
Open the card preview to edit it
Delete it
Note
The metrics that can be used in a card are: Posts / Posts & Reposts / Estimated Reach / Engagement actions / Review Ratings. With some special cards, you can cross up 2 or 3 metrics (eg. Double time chart card, Bubble chart card).
The list of all available cards and their options are available in the cards library: here.
Add lines to an Insight page
To add a new line to your Insight page:
Click on the Insert a new line button between two existing lines or on the Add a new line button at the end of the page
Choose if you want to create a line of Cards or a line of Title/text
Create a card / Add text
Once created you can always select a line by clicking on it and:
Move the line (up/down)
Duplicate the line
Delete it
Change the template (1, 2, or 3 cards per line)
Change the style (Heading 1, Heading 2, Text)
Note
Lines of Titles/texts are useful to add titles or comments to the cards.
Each line can be composed of 1, 2, or 3 cards and each Insight page is limited to 15 lines of cards.
Explore an Insight page
An Insight page can be filtered on the fly.
The period option is only available if all cards on the page have the same period and the filters you add on the fly are applied to all cards on the Insight page.
Each card displays its period and its filters.
To check the details on the data displayed on each card and the filters that are applied, click on the "i" icon in the top right corner.
Example of use cases
Analyze your brand’s performance against your competitors
It will allow you to measure the main quantitative KPIs and get a visual representation and a direct comparison of the share of voice, engagement actions, sentiment, and platform split with your main competitor(s).
Note
To make easier the creation of your Insight page we already prepared advanced template pages based on specific business use cases. If you don't want to design your own Insight page feel free to use our ready-to-use structured template to Benchmark your brand against the competition.
Measure your campaign performance
Build a rigorous analysis framework to measure and compare your cross-channel campaigns (product launches, events, fashion shows) through the prism of online conversations.
Note
To make easier the creation of your Insight page we already prepared advanced template pages based on specific business use cases. If you don't want to design your own Insight page feel free to use our ready-to-use structured template to Measure campaign performance.
Monitor brand reputation and manage crises more effectively
It will help you measure your brand awareness and understand the sentiment toward your brand and the most used hashtags to spot out negative content that can be considered as a risk or have the potential to go viral.
Note
To make easier the creation of your Insight page we already prepared advanced template pages based on specific businesses use cases. If you don't want to design your own Insight page feel free to use our ready-to-use structured template to Manage crises and monitor brand reputation.
Insight page Settings
You can access the Page Settings by clicking the settings button in the header.
The Page Settings allow you to:
Choose the timezone of the page. It can be useful to split the days in cards and to format date and hour in posts
Apply the same period to all cards on the Insight page
Choose to display or hide the period selector. It can be useful to hide it if your page is dedicated to a campaign or an event
Choose to allow or not the use of the filter on the fly
Configure filter shortcuts (limited to 3) to provide direct access to specific filters
Insight page Access
All users of a workspace can access all public Insight pages associated with their workspace.
But the author of an Insight page can decide to keep it private, in this case, the page will be only visible to its author.
The Page Access allows you to choose the level of rights of the page (Private/Readable by everyone/Readable and editable by everyone).
Edit page / Clone page / Delete page
All users of a workspace can create or duplicate an Insight page whereas the edition of an existing Insight page is limited to certain users.
You can edit an Insight page if you are the author of the page, or if the page has been configured to be editable by everyone.
💡 Conseil
Vous avez encore besoin d'aide ? N'hésitez pas à nous contacter via le chat en direct ou à vous rendre sur la page de notre communauté de clients.
Trouvez des réponses et obtenez de l'aide de la part de l'équipe d'assistance de Meltwater et des experts de notre communauté.