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Publish: Instagram Photo Tagging
Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

Introducing People and Product Tagging for Instagram Images.

This article will cover:


What is it?

Tag people and products in Instagram image posts!

  • People tagging - Tag brands, celebrities, and influencers or give UGC credit through photo tags directly from Engage.

  • Product tagging - Tag products directly from your Instagram product shop.


How does it work? (Step-by-Step Guide)

  1. Navigate to Engage on the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Select Post

  5. In the Select social accounts section, add the Instagram account(s) you would like to post on

  6. Click the Add asset option in the General Compose section

  7. Upload your image

  8. After uploading your image, click Edit on the Instagram specific post editor found on the right-hand side of your screen under Post Preview.

  9. Select the Instagram tags drop-down

  10. Click to view each taggable image thumbnail and any applied people tags. Select Add Instagram tags.

People Tagging

For people tagging, first, complete steps 1-10 listed above, then complete the following steps:

  1. Within the new 'Add Instagram Tags' modal, there are two main sections: Image gallery view and Tag List

    1. Image Gallery View (top)

      • Click the specific area on the image to open the tagging box

        • Tags will be added to the exact pixel that has been selected

      • Type the exact name of the Instagram handle you would like to tag. The handle lookup box only returns exact matches

        • Accounts that do not return an exact match, include a View account option to view the handle on native Instagram

      • Click on the left/right arrows on the image to go to the next attachment

      • Up to 20 unique people tags can be added to a single post

    2. Tag List (bottom)

      • As tags are added to an image, they will appear in the People tags section below the image

      • Click X to remove a tag

Product Tagging

For product tagging, first complete steps 1-10, then follow the below steps:

  1. Within the new 'Add Instagram Tags' modal, there are two main sections: Image gallery view and Tag List

    • Image gallery view (top)

      • Click the specific area on the image to open the tagging box.

      • The list of available catalogs from your Instagram shop will appear.

        • Catalogs must be created and populated via Instagram.

        • If no catalogs are available in Meltwater, ensure that an active catalog is linked to the Instagram shop.

      • Click a catalog to view the included products within that catalog.

        • Products must be added to catalogs via Instagram.

          • If no products are visible, ensure that active products exist within the selected catalog.

        • The search feature can be used to find products by exact product name or content ID

      • Select a product to tag.

        • Tags will be added to the exact pixel that has been selected.

      • Click on the left/right arrows on the image to go to the next attached image.

      • Up to 20 unique total tags can be added to a single post (People + Product)

    • Tag list (bottom)

      • As tags are added to an image, they will appear in the Product tags section below the image.

      • Click the X to remove a tag.


FAQs

Q: What Instagram handles can be tagged as "People"?

When searching for People tags, the Instagram API only returns exact matches to search terms. I.E. to tag Nike, you must type the entirety of the handle (Nike) in order to find and select the correct handle.

Q: Do different account types have different rules for tagging people?

Yes, there will be a difference between Creator and Business accounts, Public accounts, and Private accounts

  • Creator and Business accounts will return in the people tag dropdown field with avatar

    • Creator and business accounts may have settings that do not allow for people tagging, which will cause any post attempting to tag that account to fail.

  • Public personal accounts will not appear as options in the people tag dropdown field. However, these accounts can still be tagged.

    • Accounts that do not return an exact match, include a View account option, to view the handle on native Instagram.

    • Personal accounts may have settings that do not allow for people tagging, which will cause any post attempting to tag that account to fail.

  • Private personal Instagram accounts cannot be tagged, even if the handles follow one another.


💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.


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