Publishing Instagram Stories via Web and Mobile App

Publish Instagram stories directly from the Meltwater web platform and Mobile app

Cheyenne V. avatar
Written by Cheyenne V.
Updated over a week ago

You can now publish your Instagram stories directly from the web or continue to use the web and mobile app together.

This article will cover:

Publishing Instagram Stories via Web

Draft, schedule, and publish Instagram stories directly within Meltwater without needing to use the Engage mobile app.

Note: When exclusively posting carousel posts through the web app, multi-media posts (images and videos in a single post) are not supported. We do support multi-media posts when using the web and mobile app together.

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Click Post

  5. Select one Instagram profile. Instagram does not allow story publishing to multiple handles at the same time.

  6. Add a single video or image to your Instagram story, either in general compose or the Instagram-specific composer. Attaching multiple media assets at one time is not supported.

  7. In the channel-specific composer, select the Post Type drop-down

  8. Click Story

    1. If more than one Instagram profile is selected or more than one media asset has been added to the post, Story will not be available to select.

    2. Instagram stories do not support descriptions, unique links, or first comments. If a user selects Story from the dropdown, any entries to these areas will be removed.

  9. Instagram stories have specific aspect ratio requirements, and users may be prompted to change their ratio. This can be done via the image editor in-app

  10. Continue with the regular posting process all other channels follow.

  11. Instagram stories appear alongside all other scheduled content on the calendar.

Creating Instagram Stories via Web + Mobile App

Before publishing your story or carousel via your mobile app, you must first create the story via the web. Follow these steps to do so:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Select IG Story on Mobile

  5. Select the Instagram handle you would like to create your story or post for

  6. Select Next

  7. Select your Post Type, Story, or Carouse

  8. Click Compose

  9. Select your media and enter your message text

    1. Image Requirements: PNG, JPG, GIF, 6MB max.

    2. Video Requirements: MP4, MOV, 60s max.

  10. To alter image dimensions, apply effects, filters, etc., hover over your image and select Edit.

  11. Click Save

  12. In your image preview, you can click your image to display the gallery

  13. Click Next

  14. Select when you would like the notification

    1. Now

    2. A future date and time

    3. Save as draft

  15. Assign a reviewer (optional)

  16. Save your notification!

Publishing Instagram Stories via Engage Mobile App

Now that you’ve created your story via the web app, you can publish that story using the Engage Mobile App.

Note: Only the user who created the story or carousel will receive the push notification and task.

You can review the details of your story or carousel within the mobile app and then choose Post to Instagram. This will redirect you to the Instagram mobile app, where you will complete the process and publish the story or carousel live.

  1. You will receive a push notification to your mobile app 10 minutes prior to your selected scheduled time

  2. You can open your Engage mobile app or open it directly from the notification tray

  3. You will be directed to My Tasks, where all of your Stories and Carousels will appear

    Protip: My Tasks will display all scheduled Stories for that day, so you can access any story for the day, regardless of when it is scheduled to be published. This also means you do not have to wait for the notification if you want to publish earlier (or later) than originally planned.

  4. Click your post to preview the scheduled message

  5. Click Show details to view the text included in the post. This text is automatically copies to your clipboard

  6. Click Continue to Instagram

  7. You will receive a pop-up reminder alerting you to be sure you are logged in to the correct Instagram account on your phone before continuing. Click Got It to continue. You also have the option to not show this reminder again.

  8. Instagram will automatically open your feed

  9. Click the + symbol in the top right-hand corner to create either your carousel post or story.

  10. You are free to make any edits as you see fit within Instagram. The text from your post is automatically copied to your clipboard, so you can paste it directly into Instagram.

  11. Follow your typical workflow for sharing or posting to your Instagram handle.

Viewing Stories and Carousels in Publish

On the Publish calendar, stories and carousels will be identified by a mobile post icon, text reading Story or Carousel, and Instagram logo.

Stories and carousels will stay in scheduled status (green and white hashed line) even after publishing.

In the Feed view, stories and carousels will appear on both the Scheduled and Draft tabs. They will not appear in the Sent tab. They will also indicate they are a mobile post via an icon in the bottom left corner.

Since posting requires notifications via the mobile app, you can continue to make edits and updates to your Story or Carousel before or after the scheduled notification time.

Note: Important! Meltwater does not detect which Instagram profile is signed in to the Instagram app on your mobile device. If you publish to more than one Instagram account, ensure that you are signed in to the Instagram app with the same profile you selected in Meltwater so that you publish the story or carousel to the appropriate account. It is best practice to do this prior to clicking Continue on Instagram via the Engage mobile app.

💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.

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