Connecting your social media profiles to Meltwater Engage allows you to manage your social accounts in one place, including options to:
Schedule and publish content to social media channels
Respond directly to fans and followers through comments, posts, and direct messages
Analyze social media channel performance using owned data
If Meltwater Engage is included in your subscription, you must connect your social media profiles as Owned Connections in order to use it. This includes connections to Facebook Pages, Instagram Verified Accounts, Twitter handles, LinkedIn Company Pages, LinkedIn Personal Profiles and TikTok Business Accounts.
Your social profiles may also need to be connected to enable social media monitoring, this can be updated within Monitored Connections. Learn more about the difference between Monitored and Owned Connections via this dedicated article here.
Has your social profile been disconnected? Learn why this happens and how to reconnect your profiles in this guide here.
Having trouble connecting? Check out our troubleshooting guide here.
Looking for a course on Meltwater Engage and Social Media Management? Check out the Meltwater Academy!
How to Connect to your Social Connections
From the Engage Home Screen
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Beside each available social profile to be connected, Select the Add Account button
Follow the prompts of each social profile to finalize the connection
From Account
Select Account from the left-hand side navigation bar
Select Social Connections
Select the Owned Connections tab at the top of the page
Beside each available social profile to be connected, Select the Add Account button
Follow the prompts of each social profile to finalize the connection
Protip! When connecting your Facebook Account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.
Connecting your social accounts will not allow Meltwater access to your personal information. It simply allows us to enable you to action items on your social accounts from our platform.
From the Private Connections tab, you will be able to see the total number of profiles currently connected, as well as how many additional profiles you are able to connect. 1 social account = 1 profile (ex. 1 Facebook page = 1 profile). If you have reached your limit, and wish to connect more, please reach out to your account manager.
For step-by-step instructions for connecting each type of account, see:
Each type of account includes different options when creating new messages and replies, learn what options are channel-specific here.
Note: a social account may only be connected to one Meltwater account at a time.
Add a Facebook account
When connecting your Facebook Account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the Facebook section, select Add Account
A pop-up will appear that will prompt you to log in to your personal Facebook profile. Your profile will need to be an administrator of the Facebook Business Account you'll be managing within Meltwater Engage.
Review the Facebook message detailing the information shared with Meltwater Engage and select OK to confirm
Select the Facebook Business page(s) to be added and then OK to add the profiles
Once connected, your account name, profile photo, and name of the person connecting will display on your Owned Connections page. Facebook profiles only need to be connected once and do not expire.
Add an Instagram account
When connecting your Instagram account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.
To add an Instagram profile, it must be a verified business account. If you don't have a verified business account please review Instagram's help center guide on the setup process for a Business Profile on this page: https://help.instagram.com/502981923235522
Your Instagram business account must also be connected to your Facebook page. If your accounts aren't linked please review Facebook's help center guide on the setup process here: https://www.facebook.com/help/1148909221857370
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the Instagram section, select Add Account
A pop-up will appear that will prompt you to log in to your personal Facebook profile. Your profile will need to be an administrator of the Facebook Business Account you'll be managing within Meltwater Engage.
Review the Facebook message detailing the information shared with Meltwater Engage and select OK to confirm
Select the Instagram Business profile(s) to be added and then OK to add the profiles
Once connected, your account name, profile photo, and name of the person connecting will display on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected as each Instagram profile needs to be reconnected every 60 days.
We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.
Add a Twitter (X) account
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the Twitter section, select Add Account
A pop-up will appear that will prompt you to log in to your Twitter profile to 'Authorize Meltwater Social to access your account'.
Select the Twitter profiles to be added
Once connected, your account name, profile photo, and name of the person connecting will display on your Owned Connections page. Twitter profiles only need to be connected once and do not expire.
Add a LinkedIn account
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the Linkedin section at the bottom of the page, select Add Account
A pop-up will appear that will prompt you to log in to your personal LinkedIn profile. Your profile will need to be an administrator of the LinkedIn Business account you'll be managing within Meltwater Engage.
Review the LinkedIn message detailing the information shared with Meltwater Engage and select Allow to confirm
Select the LinkedIn Business or Personal profiles to be added
Once connected, your account name, profile photo, and name of the person connecting will display on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected as each LinkedIn account needs to be reconnected every one (1) year.
We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.
Pro Tip: When connecting multiple LinkedIn pages (3+), it is recommended to use multiple admins to connect these pages, to avoid API limiting. We recommended using one admin for every 2-3 pages you connect, when available.
Add a YouTube account
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the YouTube section at the bottom of the page, select Add Account
A pop-up will appear that will prompt you to log in to your Google Account. Your profile will need to be an administrator of the YouTube account you'll be managing within Meltwater Engage.
Review the Google message detailing the YouTube information shared with Meltwater Engage and select Allow to confirm.
If you have access to more than one YouTube channel, select the YouTube channel to be added.
Once connected, your channel name, profile photo, and name of the person connecting will display on your Owned Connections page. YouTube accounts do not need to be reconnected, as the connection never expires.
Add a TikTok account
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the TikTok section at the bottom of the page, select Add Account
A pop-up will appear that will prompt you to log in to your TikTok profile, select the method you prefer to login to your TikTok Business Account.
Your must use a Business Account in order to connect. If you need to switch to a business account you can follow the steps below:
To switch your account type within TikTok:
1. Tap Profile in the bottom right to go to your profile.
2. Tap the 3-line icon in the top right to go to your settings.
3. Tap Manage Account.
4. Tap Switch to Business Account to choose and follow the instructions to finish.
A pop-up will appear that will prompt you to log in to your TikTok profile to 'Authorize Meltwater Social to access your account'.
Select profile and authorize account.
Once connected, your account name, profile photo, and name of the person connecting will display on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected as each TikTok profile needs to be reconnected every one (1) year.
We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.
Add Google Business account
Select Engage from the left-hand side navigation bar
From the Engage Home Screen, you will see an area to the right titled Social Accounts
Click Manage Accounts
This will take you to the Owned Connections tab
Within the Google Business section, select Add Account
A pop-up will appear that will prompt you to log in to your Google Account. Your profile will need to be an administrator of the Google Business account you'll be managing within Meltwater Engage.
Review the Google message detailing the Google Business information shared with Meltwater Engage and select Allow to confirm.
Please note that Google Business is supported in Conversations only at this time. Google Business connections do not expire.
Important areas to note about Owned Connections
Allowing connections to expire will cause a disruption in data and insights. If a connection expires, posting and responding will be unavailable until reconnection.
Accounts may be disconnected by users at any time.
Instagram must be a verified business account.
You will need to be an administrator on the channels you wish to add.
Once an account is connected, it can take up to 10 minutes for messages to appear in Conversations, and up to 48 hours for full insights data to populate in Measure. Publish can be used immediately.
Has your social profile been disconnected? Learn why this happens and how to reconnect your profiles in this guide here.
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.