Connecting your social media profiles to Meltwater Engage allows you to manage your social accounts in place, including options to:

  • Schedule and publish content to social media channels

  • Respond directly to fans and followers through comments, posts, and direct messages

  • Analyze social media channel performance using owned data

If Meltwater Engage is included in your subscription, you must connect your social channels as Private Connections in order to use it. This includes connections to Facebook Pages, Instagram Verified Accounts, Twitter handles, and LinkedIn Company Pages.

Your social channels may also need to be connected to enable social media monitoring, this can be updated within Public Connections. Learn more about the difference between Private and Public Connections via this dedicated article here.

Has your social profile been disconnected? Learn why this happens and how to reconnect your profiles in this guide here.

Looking for a course on Meltwater Engage and Social Media Management? Check out the Meltwater Academy!


How to Connect Your Social Channels

From the Engage Home Screen

  • Select Engage from the left-hand side navigation bar

  • From the Engage Home Screen, you will see an area to the right titled Social Accounts

  • Click Manage Accounts

  • This will take you to the Private Connections tab

  • Beside each available social channel to be connected, Select the Add Account button

  • Follow the prompts of each social channel to finalise the connection

From Account

  • Select Account from the left-hand side navigation bar

  • Select Social Connections

  • Select the Private Connections tab at the top of the page

  • Beside each available social channel to be connected, Select the Add Account button

  • Follow the prompts of each social channel to finalise the connection

Protip! When connecting your Facebook Account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.

Connecting your social accounts will not allow Meltwater access to your personal information. It simply allows us to enable you to action items on your social accounts from our platform.

From the Private Connections tab, you will be able to see the total number of profiles currently connected, as well as how many additional profiles you are able to connect. 1 social account = 1 profile (ex. 1 Facebook page = 1 profile). If you have reached your limit, and wish to connect more, please reach out to your account manager.

For step-by-step instructions for connecting each type of account, see:

Each type of account includes different options when creating new messages and replies, learn what options are channel-specific here.


Add a Facebook account

When connecting your Facebook Account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.

  • Select Engage from the left-hand side navigation bar

  • From the Engage Home Screen, you will see an area to the right titled Social Accounts

  • Click Manage Accounts

  • This will take you to the Private Connections tab

  • Within the Facebook section, select Add Account

  • A pop-up will appear that will prompt you to login to your personal Facebook profile. Your profile will need to be an administrator of the Facebook Business Account you'll be managing within Meltwater Engage.

  • Review the Facebook message detailing the information shared with Meltwater Engage and select OK to confirm

  • Select the Facebook Business page(s) to be added and then OK to add the profiles

Once connected, your account name, profile photo, and name of the person connecting will display on your Private Social Connections page. You'll also be shown the date when your account will need to be reconnected as each Facebook Account needs to be reconnected every 60 days.

We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.


Add an Instagram account

When connecting your Instagram Account, please note that Facebook requires you to log into your personal profile which is already an administrator of your Facebook Business Profile. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.

To add an Instagram profile, it must be a verified business account. If you don't have a verified business account please review Instagram's help center guide on the setup process for a Business Profile on this page: https://help.instagram.com/502981923235522

Your Instagram business account must also be connected to your Facebook page. If your accounts aren't linked please review Facebook's help center guide on the setup process here: https://www.facebook.com/help/1148909221857370

  • Select Engage from the left-hand side navigation bar

  • From the Engage Home Screen, you will see an area to the right titled Social Accounts

  • Click Manage Accounts

  • This will take you to the Private Connections tab

  • Within the Instagram section, select Add Account

  • A pop-up will appear that will prompt you to login to your personal Facebook profile. Your profile will need to be an administrator of the Facebook Business Account you'll be managing within Meltwater Engage.

  • Review the Facebook message detailing the information shared with Meltwater Engage and select OK to confirm

  • Select the Instagram Business profile(s) to be added and then OK to add the profiles

Once connected, your account name, profile photo, and name of the person connecting will display on your Private Social Connections page. You'll also be shown the date when your account will need to be reconnected as each Instagram profile needs to be reconnected every 60 days.

We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.


Add a Twitter account

  • Select Engage from the left-hand side navigation bar

  • From the Engage Home Screen, you will see an area to the right titled Social Accounts

  • Click Manage Accounts

  • This will take you to the Private Connections tab

  • Within the Twitter section, select Add Account

  • A pop-up will appear that will prompt you to log in to your Twitter profile to 'Authorize Meltwater Social to access your account'.

  • Select the Twitter profiles to be added

Once connected, your account name, profile photo, and name of the person connecting will display on your Private Social Connections page. Twitter profiles only need to be connected once, unlike Facebook, Instagram, and LinkedIn accounts, which require reconnection every 60 days.


Add a LinkedIn account

  • Select Engage from the left-hand side navigation bar

  • From the Engage Home Screen, you will see an area to the right titled Social Accounts

  • Click Manage Accounts

  • This will take you to the Private Connections tab

  • Within the Linkedin section at the bottom of the page, select Add Account

  • A pop-up will appear that will prompt you to login to your personal LinkedIn profile. Your profile will need to be an administrator of the LinkedIn Business account you'll be managing within Meltwater Engage.

  • Review the LinkedIn message detailing the information shared with Meltwater Engage and select Allow to confirm

  • Select the LinkedIn Business profiles to be added

Once connected, your account name, profile photo, and name of the person connecting will display on your Private Social Connections page. You'll also be shown the date when your account will need to be reconnected as each LinkedIn account needs to be reconnected every 60 days.

We recommend setting yourself a reminder to reconnect the account before this date. You will also be sent an email reminder from us 10 days, 5 days, 1 day, and the day of expiration.


Important areas to note about private social connections

  • Connections on this page last for 60 days, at which time they must be reconnected. The only exception to this rule is Twitter, which does not expire. Meltwater will send all users an email reminder when a connection is about to expire.

  • Allowing connections to expire will cause a disruption in data and insights. If a connection expires, posting and responding will be unavailable until reconnection.

  • Accounts may be disconnected by users at any time.

  • Instagram must be a verified business account.

  • You will need to be an administrator on the channels you wish to add.

  • Once an account is connected, it can take up to 10 minutes for messages to appear in Conversations, and up to 48 hours for full insights data to populate in Measure. Publish can be used immediately.

  • Has your social profile been disconnected? Learn why this happens and how to reconnect your profiles in this guide here.


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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