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Engage - Social Media Management
Assigning User Permissions & Social Connections
Connecting Your Owned Social Accounts to the Meltwater Platform (Social Connections: Owned Tab)
Connecting Your Owned Social Accounts to the Meltwater Platform (Social Connections: Owned Tab)

These channels are used for publishing, engaging, and measuring your channels via Engage.

Cheyenne V. avatar
Written by Cheyenne V.
Updated over a week ago

Meltwater's Engage and Measure platforms offer powerful tools for managing and analyzing your social media channels. With Engage, you can effortlessly schedule posts, publish content, and engage with your audience directly. Measure allows you to delve into the analytics of your owned channels, providing insights to inform your social media strategy.

This guide will cover:


Before Connecting Your Owned Social Accounts

To utilize the Owned Connections feature, you must have Meltwater's social media management tool, Engage, included in your subscription. If Engage is not currently part of your subscription plan, please reach out to your account manager for further information.

There are also requirements for the various social platforms based on the restrictions they have in place for third-party providers like Meltwater. Please complete the following before connecting your social accounts to Engage.

For Facebook, your personal Facebook profile should be the administrator of the Facebook Business Account you'll be managing within Meltwater Engage. This is similar to the process of logging in that you follow when reviewing your Facebook Business Profile via the native platform.

For Google Business, your profile will need to be an administrator of the Google Business account you'll be managing within Meltwater Engage.

For Instagram, your Instagram profile must be a verified business account. If you don't have a verified business account, please review Instagram's help center guide on the setup process for a Business Profile. Additionally, your Instagram business account must also be connected to your Facebook page. If your accounts aren't linked please review Facebook's help center guide on the setup process.

For LinkedIn, your personal LinkedIn profile must be an administrator of the LinkedIn Business account you'll be managing within Meltwater Engage.

For TikTok, your profile must use a Business Account to connect to Meltwater. Learn more about changing your profile to a Business Account.

For YouTube, your Google profile must be an administrator of the YouTube account you'll be managing within Meltwater Engage.


Connecting Your Owned Social Accounts

In Engage, you can connect accounts from the below list of social platforms

The number of accounts you can connect simultaneously depends on your Meltwater subscription. To check the number of connected accounts allowed, navigate to the Owned Connections tab in your Account Settings. Here you will see the number of profiles already added and how many more you are able to add. If you need further assistance, contact your account manager.

Follow the below steps to connect your owned social accounts

Connecting Your Facebook Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the Facebook section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your Facebook account.

  7. Review the Facebook message detailing the information shared with Meltwater Engage

  8. Select OK

  9. Select the Facebook Business page(s) to be added

  10. Click OK

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. Facebook profiles only need to be connected once and do not expire.

Connecting Your Google Business Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the Google Business section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your Google Account.

  7. Review the Google message detailing the Google Business information shared with Meltwater Engage

  8. Select Allow

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. Google Business connections do not expire.

Connecting Your Instagram Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the Instagram section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your Facebook account.

  7. Review the Facebook message detailing the information shared with Meltwater Engage

  8. Select OK

  9. Select the Instagram Business profile(s) to be added

  10. Select OK

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected, as each Instagram profile needs to be reconnected every 60 days.

Connecting Your LinkedIn Account

Due to LinkedIn working with rate limits, when one admin connects more than one LinkedIn page, the rate limit is impacted. If one admin connects multiple LinkedIn pages, you will be rate-limited and may end up with polling delays. To avoid this, have different admins connect multiple LinkedIn pages in Meltwater.

  1. Go to the Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the LinkedIn section

  5. Select Add Account

  6. You will then be prompted to select whether you are connecting a Business or Personal profile; choose either

  7. A pop-up will appear that will prompt you to log in to your personal LinkedIn profile.

  8. Review the LinkedIn message detailing the information shared with Meltwater Engage

  9. Select Allow

  10. Select the LinkedIn Business or Personal profiles to be added

  11. Click OK

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected, as each LinkedIn account needs to be reconnected every one (1) year.

Connecting Your TikTok Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the TikTok section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your TikTok profile

  7. Select the method you prefer to login to your TikTok Business Account.

  8. Authorize Meltwater Social to access your account

  9. Select profile and authorize account.

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. You'll also be shown the date when your account will need to be reconnected, as each TikTok profile needs to be reconnected every one (1) year.

Connecting Your X (formerly Twitter) Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the X (formerly Twitter) section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your Twitter profile

  7. Select Authorize app

  8. Select the Twitter profiles to be added

Once connected, your account name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. Twitter profiles only need to be connected once and do not expire.

Connecting Your YouTube Account

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Navigate to the YouTube section

  5. Select Add Account

  6. A pop-up will appear that will prompt you to log in to your Google Account

  7. Review the Google message detailing the YouTube information shared with Meltwater Engage

  8. Select Allow

  9. Select the YouTube channel(s) to be added

Once connected, your channel name, profile photo, and name of the person connecting will be displayed on your Owned Connections page. YouTube accounts do not need to be reconnected, as the connection never expires.


Expired or Disconnected Accounts

Expired Accounts

Due to the various API limitations of each platform, some of your owned social accounts may expire after a certain period of time. Below are the different time frames these accounts may expire:

  • Facebook: Never expires

  • Google Analytics: Never expires

  • Instagram: Expires every 60 days

  • LinkedIn: After one (1) year

  • TikTok: After one (1) year

  • X (formerly Twitter): Never expires

  • YouTube: Never expires

Disconnected Accounts

These social platforms also take their own security measures that can trigger your account to be disconnected if they identify and flag certain 'suspicious' behaviors on your account. These can include:

  • Use of Alias usernames

  • Use of the same account credentials from multiple IP addresses. This frequently happens within teams that are sharing login details or multiple devices

  • Publishing content that gets flagged for copyright violations or other inappropriate content.

There may also be changes to your account settings that trigger a disconnection. These can include:

  • Changing a password or username of a user with 'Administrator' access to your profile

  • Removing a user with 'Administrator' access to your profile

  • Revoking Meltwater's access to your social account

Knowing there are a number of ways your accounts can be disconnected, most of which are out of Meltwater’s control, we recommend always keeping an eye on your owned social accounts in your account settings and verifying the account(s) are still connected to Meltwater.

You will also be notified of a disconnection via email or in-app. An email will be sent to all users directly to your inbox, reminding you to reconnect your owned social account(s). An opt-out for these types of emails will be available for all users as well.


Reconnecting Accounts

The following steps to reconnect your social profiles will be similar to the initial set up process and will require you to have administrator access to your social profiles on their native platform. E.g. Your Facebook profile is saved as an admin to your Facebook Business Profile

  1. Go to Account drop-down in the left-hand navigation bar

  2. Click Social connections

  3. Select Owned Connections

  4. Identify the owned social account(s) that are disconnected or expired. This will be identified by red font labels Invalid or Expired, followed by the date the account lost connection to Meltwater

  5. Within the pop-up, follow the prompts to log into your social account. This will ask you to log into your personal profile, which must be an administrator of your business profile if that is applicable

  6. Review the native platform's message detailing the information shared with Meltwater Engage

  7. Select OK

Once your profile has been reconnected it will display as Connected


Removing Owned Social Accounts From Engage

There are many reasons why you may need to remove an account from being connected to Meltwater. If it was initially connected by a colleague who is no longer an administrator of your social media accounts or if you simply don't need to manage that account anymore, it may be time to remove the connection.

What happens when an account is removed?

The removal of social profiles means all profile records will no longer be found within the system. This includes all reporting, previous post records, and the ability to publish new content for that profile. These details have also been deleted from the database.

If you may want to connect the same account again in the future, we recommend reconsidering the removal of the profile, as all previous Engage records will not become visible again.

Removing an Owned Social Account

To remove a connected owned account, ensure you have Admin access to Engage found in the Manage Users account settings. Follow the below steps in granting admin access:

  1. Select Account in the left-hand side navigation bar

  2. Select Manage users

  3. Select the user you are granting access to

  4. Select the arrow in the Account section

  5. Select Admin

  6. Select Save user

To remove a connected account, follow these steps:

  1. Select Account in the left-hand side navigation bar

  2. Select Social Connections

  3. Select the Owned Connections tab at the top of the page

  4. Navigate to the profile you would like to remove

  5. Select the kebab menu on the far right-hand side

  6. Select Remove


💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

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