What are "topics" and how are they defined?

Klear's proprietary technology has classified over 500 million influencers into 60,000 categories called topics. The platform categorizes every influencer into their top skills or topics and measures their ability to influence their fans on those very topics. Influencers also get an expert badge when they pass a certain threshold of focus on their top topics.

There are broad topics such as "Travel" or "fashion" and niche ones, such as "Illustration" or "Bikram Yoga."

There are thousands of different features we use in creating these topics. Some common features that would be considered a positive signal are:

  1. When an influencer's audience frequently uses hashtags related to their topic

  2. They have close relationships with other influencers in that same topic

  3. When they frequently mention entities related to the topic

Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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