What are "skills" and how are they defined?

Klear's proprietary technology has classified over 500 million influencers into 60,000 categories called skills. The platform categorizes every influencer into their top skills and measures their ability to influencer their fans on those very topics. Influencers also get an expert badge when they pass a certain threshold of focus on their top skill.

There are broad skills such as "Travel" or "fashion" and niche ones, such as "Illustration" or "Bikram Yoga."

There are thousands of different features we use in creating these skills. Some common features that would be considered a positive signal are:

  1. When an influencer's audience frequently uses hashtags related to their skill

  2. They have close relationships with other influencers in that same skill

  3. When they frequently mention entities related to the skill

Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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